PR Measurement and Analytics: How to Measure Like a (your) Boss
Having the ability to speak the language of the leadership team and show them the meaningful impact digital marketing and communications efforts have on their business is key to success. But good digital analytics does even more than that. It helps you make evidence-based decisions on campaigns, because you can rely on meaningful data not instincts or “we’re the target market” approach.
The good news is, taken this data-driven approach to PR and marketing is something any business or agency can do. This workshop will get you in the right direction.
Defining success from the start helps everyone understand how they are progressing toward the end goal. In this presentation, you’ll learn how to:
- Establish the objectives
- Choose the right metrics and build a tracking dashboard
- Build a plan of action for tracking the metrics – look at Google Analytics, set up goals, unique URLs
This 90-minute session is designed to help agencies and corporate marketing professionals implement a a data-driven approach to PR and marketing.