Lisa Gerber

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Why Simple Really is Better in your Messaging

February 11, 2013 by Lisa Gerber 6 Comments

dumb it down for the masses

Today, I’d like to share a story about treating your newbie market with care and why it’s important to dumb your message down for the masses. I’m working on getting wine labels printed for a client. (And when I say “client” I actually mean my amazing husband who is a winemaker and has a startup […]

Filed Under: Communications Tagged With: content, entry level market, jargon

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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