I’d Rather Be Dreaming in French

technology embedded in psycheThe first night I dreamt in French was a memorable one.

It was during the year I lived in Paris and it meant the language had finally sunk into my psyche.

Last night I dreamt of blog topics.

The night before, I kid you not, I dreamt of messaging on landing pages, calls to action and the sales funnel for a client.

What does that say about my psyche now?

Back to last night: This morning I awoke up instantly remembering I had had a brilliant blog topic idea in semi-sleep. I keep a pad and pen by my bed for these flashes of so-called brilliance but fortunately it only took me a minute to recall: Patrick had gotten into bed with such a thud waking me up with a start and scaring the crap out of me. He was sound asleep snoring before I could fall back to sleep.

Apparently, in Stage 3 of sleep, my brain thought that would be a fascinating topic to blog about.

Technology and the digital world are embedded in our psyche now; this goes without saying. We can stop talking about “social media” and how it is changing the world.

I stopped attending social media events because people sat around talking about tweets and taking photos of each other standing next to each other and tweeting them like this is a big deal. See? We’re out in the real world. We do get out.

I started this post a few days ago not knowing where I was going with it then I read Danny Brown’s article on how social media is being misused and it started to take shape.

It’s the lifecycle of anything. It starts off small and cool; gets mainstream, mass-ified and bastardized; and goes through an attrition and consolidation period. Like anything.

Take Industrialization as an example: Industrialization did many good things for the world. It created jobs, improved the economy, helped small businesses get their product to a market. Along with it came mass production, loss in quality, lower prices (and along with that the good and the bad.) and attrition/consolidation.

Technology does some pretty wonderful things and it does some pretty disturbing things.

technology embedded in psycheIn the evening I might be trying to find some balance and force the household to put the iPhones away so we can talk to each other. Remember that? While the next day, I’m forever grateful for the same device that allowed my Father to be FaceTimed into his mother’s funeral from his bed in the ICU.

Yes, that’s my brother, holding my Dad in a circle with his siblings, talking to the Rabbi. Pretty moving stuff!

Geoff Livingston wrote about losing ourselves in the digital era this week. (There must be something in the air?)

The digital world can, if we allow it to, enable us to no longer believe in our own selves because we become addicted to the social validation we didn’t have before. Geoff’s post and my own self-talk remind me not to equate my self-worth with the number of @mentions, likes, and +1s I’ve received.

With what seems to be the ebb and flow of my life these days, I get more validation from the comments and private messages from you guys I start to get withdrawals if I haven’t posted in a few days.

The digital currency that does matter is when I receive the “You have a new subscriber” email. It gives me a smile each and every time knowing someone saw enough here they wanted to give me their cherished email address and have me invade invite me into their inbox a couple times per week so they wouldn’t miss anything.

That’s an honor.

It doesn’t matter if we’re talking about social media, PR, selling real estate, selling Oreo cookies, or airline tickets. There will be those who do it the right way, and those who don’t. There will be those who do it half-assed maybe because they just don’t get it or know how to be real (hey, let’s give them the benefit of the doubt) and those who do it in a whole-assed way.

What is my point? Technology – love it, hate it…. it’s changed everything; it’s changed nothing. All I know is I’d rather be dreaming in French right now.



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  • geofflivingston

    It was funny watching the Triberr outage this week. I found I didn’t really care about impact. I think je dormi main tenant. Perhaps. Just maybe.

    • http://bigleapcreative.com/ Lisa Gerber

      Tu es sur la plage.

  • http://twitter.com/KDillabough Kaarina Dillabough

    It’s funny (not) that your post and Geoff’s arrive at a time as I see fifty gazillion posts about google reader ceasing to exist, facebook adding hashtags, do-this-do-that posts, as I struggle to find a post that tells me a story, captivates me with ah-ha moments, teaches me something that “really matters”, enlightens me and lightens my day. The online world is like a huge tsunami, crashing onto shore, day after day with flotsam and jetsam and debris as things change and evolve at lightning pace.

    I’m picking up my quill pen now, grabbing my journal and retreating with a cup of tea to a cozy chair to write…simply to write.

    • http://bigleapcreative.com/ Lisa Gerber

      You know…. many of the blogs in my Reader aren’t worth reading anymore. You make a good point – maybe it’s not so bad it goes away. Maybe I should just start over. Did you really go sit with a quill pen and write? :)

  • http://markharai.com/ Mark Harai

    Hi Lisa,

    Technology is powered by the people using it.

    We’re just seeing the psyche of people and how they act in a much more amplified environment.

    The digital world and real world are powered by human emotion and behavior – of same…

    They are identical worlds mashed together by technology.

    It’s changed everything. And its changed nothing.

    What you see online and offline is the exact same percentage of people leading, people following, people making things happen, people struggling, and on and on.

    There truly is nothing new under the sun; just different tools to work with.

    The world will always be a crazy place as long as there are humanoids populating it.

    Did you see Shanoli’s post today? http://www.waxingunlyrical.com/2013/03/15/15-quotes-from-shakespeare-pr-pros/

    Some relevancy..?

    • http://bigleapcreative.com/ Lisa Gerber

      Great point, Mark – it’s all about the people who are using it. And thanks for sharing Shonali’s post! It’s a great tie-in – While everything has changed, nothing really has. Thanks for the comment!

  • http://www.jasonkonopinski.com/ Jason Konopinski

    My editorial calendar is in shambles as I’m reassessing some priorities and laying down a bit of creative destruction. Feels good, man. Feels good.

    • http://bigleapcreative.com/ Lisa Gerber

      Tell me more. What do you mean? Because of all this?

  • http://joshuawilner.com/ Josh

    My best posts usually are created when I am not worried/concerned about who is going to read them and how they will be received.

    I am not a fan of readers for a host of reasons, one of which is it leads to “fake consumption.” I start to collect posts that I just don’t get to. So I prefer to limit and try to stay a bit more focused.