We are the work we do.
Hi there, I’m Lisa Gerber, founder of Big Leap and that’s my summer office pictured above.
I am fascinated by how the stories we tell affect the way we show up in the world. To that end, I advise purpose-driven CEOs and entrepreneurs how to articulate their ideas so they can make their goals and visions come to life, helping them navigate the ever-changing digital maze along the way to influence their audience to take action.
I have had the good fortune to work with established and emerging brands in technology, travel and hospitality, healthcare and manufacturing from this desk looking over the Selkirk Mountains. My mission is to guide your organization to be better at communication so you get discovered by the right people at the right time, and convert them into brand loyalists.
Just like we are what eat, we are the work we do. I have put together a team of independent professionals, former agency people, who have struck out on our own to do great work we care about.
Not only do we love the work we do and believe in the clients we work with, but we also work with people we enjoy working with.
Listen, we take this stuff seriously but we spend way too much of our lives working. We aren’t going to love every minute of it, but we can certainly strive to. It just aligns with who we are and why we left agency and corporate backgrounds: To be happier marketers.
Happier marketers means happier clients.
I have a background in travel and hospitality, specifically with the Four Seasons Hotels. That, combined with my corporate marketing experience where I was on the client side for many years, I understand the challenges often associated with working with creative agencies. Client service is embedded in everything we do. Often an after-thought for many agencies, it is vital to our success and relationships.
We aren’t just about delivering results, we are about providing service and communication.
Regularly scheduled calls and reporting mechanisms are nice, but meeting deadlines, exceeding expectations on deliverables, and generally being reliable, are just as important.
We stand by that and take it even a step further by anticipating issues and trends, and being in front of the client about it before you even have to ask. Essentially, you don’t have to worry.
- Are very tolerant, unless, of course, someone is being disrespectful. Then we become intolerant.
- Don’t let bad stuff go out the door.
- Find our inspiration by playing hard, pushing boundaries, and taking big leaps.
- Constantly improve ourselves professionally and personally with an inherent curiosity that makes us open to change.
- Communicate with transparency – being honest means we manage expectations accordingly.
- Use descriptive words; not hyperbole.
- Don’t utilize the word “utilize” when we can use the word “use.”
- Take our work very seriously while never taking ourselves too seriously.
Interested in setting up a time to talk more? I’d love to: