From So What? To So Funded!
Jane has dedicated her life’s work to a cause that matters. But something isn’t working, and Jane’s having a hard time getting people to support the great work her organization does. They don’t seem to notice or care. “So what?” they say. It’s frustrating because there’s so much Jane wants to achieve, but she simply doesn’t have the resources.
And then Jane read a new book by master storyteller Lisa Gerber, and learned how to tell a compelling story. She learned to tell the right story at the right time to the right people. And in doing so, Jane uncovered beautiful stories that unlocked her audience’s attention – and their wallets. Now, instead of asking, “Who are you?” they say, “What do you need?” Jane went from So what? to So funded!
And so can you.
Lisa Gerber’s brilliant book, From So What to So Funded! is now available for purchase.
Now available at your favorite location:
ABOUT THE AUTHOR
Lisa Gerber believes we all have the ability to make the world a better place one story at a time. To that end, she advises purpose-driven leaders on how to make their idea of change happen through effective storytelling and communication. Her training and coaching programs are designed to help organizations get noticed, shift perception, and get funded. Her book, From So What? To So Funded is now available for purchase.
She is the creative behind the renaming of regional animal welfare organization Better Together Animal Alliance and has since been appointed to their Board of Directors. Her work has also contributed to the passing of education tax levies and initiatives to fund teacher learning communities, as well as public input gathering for a major cleanup project that increases public access to waterfront. She has recently been named director of strategy for Their Story is Our Story: Giving Voice to Refugees.
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem solving. You can follow her blog at bigleapcreative.com/blog. She is the host of Breaking Trail podcast, where she uncovers the great stories of outdoor active purpose-driven individuals who are redefining the way they do life and work.
What Others are Saying
When you write a book about storytelling, you’d better be a good storyteller. And Lisa Gerber is most definitely that. The reader learns not only from the process she describes, but also from the example she sets. Yet this book takes you beyond telling a good story to making sure you have a good story to tell. Every mission-driven leader has witnessed moments of impact and transformation — Lisa’s work helps us to weave those golden threads into a coherent tapestry that will be both useful and beautiful. And like any fine storyteller, Lisa gives her readers a glimpse of who she is at her core, which leaves us wanting more. The good news is, there’s more to be had when you work with her. Lisa’s book is an example of a dynamic she describes within it: “I finally stood out by showing up as me — and people loved it.”Dr. Rebecca Sutherns, collaborative strategist and adaptability expert, CEO of Sage Solutions, author of Nimble: Off script but still on track (2019) and Sightline: Strategic plans that gather momentum not dust (2020)
An easy read but so much meat packed in every line! I literally just wrote up my walk fundraising story and now I need to go back to it. The advice is offered not in generalities but in real, concrete tips and resources that are easily accessible and will move your mission forward. Though I work daily with hematologists, I did not even consider an expert story and now I am excited to integrate that in our awareness plan. I also found myself taking notes to train my staff. Lisa also uses many analogies to her own life experiences that bring the tips and tricks of storytelling to life and make them understandable and relatable.”Michelle Kim, Esq., Executive Director, Hemophilia Foundation of Southern California
As Executive Director of a nonprofit that collects and shares first-hand refugee stories as a means of influencing policies and public perception, I was delightfully surprised at how Lisa Gerber’s book made me think more carefully and deliberately about how our organization tells its own story. Filled with practical guidance, illustrated through poignant real-life examples, Gerber has written a practical guidebook that will empower organizations to engage more effectively with clients, donors and community members and she’s done it in a way that feels like a candid and encouraging conversation with a close friend.”Kristen Smith Dayley, Executive Director, Their Story is Our Story
This book unlocks the gold. Motivate, captivate, activate! I read it with an unexpected tension – a good tension – because the premise hits close to home. It’s true, we all want to be intriguing. Have courage, find your why, add discipline and diligence to storytelling. The urgent balance of logic and heart is what so many of us seek to convey, especially for a cause that matters. Whether personally and professionally, trust happens when we cut through the noise. At every page, I bounced to the projects on my own plate and realized the guidance is dead-on.”Melissa DiBona, AVP of Legacy Projects, Operation Smile
I want an autographed copy of your book signed with just one word: AWESOME.”Christian Frueh, Evaero