From So What? To So Funded!
Jane has dedicated her life’s work to a cause that matters. But something isn’t working, and Jane’s having a hard time getting people to support the great work her organization does. They don’t seem to notice or care. “So what?” they say. It’s frustrating because there’s so much Jane wants to achieve, but she simply doesn’t have the resources.
And then Jane read a new book by master storyteller Lisa Gerber, and learned how to tell a compelling story. She learned to tell the right story at the right time to the right people. And in doing so, Jane uncovered beautiful stories that unlocked her audience’s attention – and their wallets. Now, instead of asking, “Who are you?” they say, “What do you need?” Jane went from So what? to So funded!
And so can you.
Lisa Gerber’s brilliant book, From So What to So Funded! will be available from early November. If you can’t wait and need to be So Funded right now, email email@example.com or sign up below to get notified when the book is available for purchase and get the introductory rate of $15.
ABOUT THE AUTHOR
Lisa Gerber believes we all have the ability to make the world a better place one story at a time. To that end, she advises purpose-driven leaders on how to make their idea of change happen through effective storytelling and communication. Her training and coaching programs are designed to help organizations get noticed, shift perception, and get funded. Her book, From So What? To So Funded will be released in fall of 2021.
She is the creative behind the renaming of regional animal welfare organization Better Together Animal Alliance and has since been appointed to their Board of Directors. Her work has also contributed to the passing of education tax levies and initiatives to fund teacher learning communities, as well as public input gathering for a major cleanup project that increases public access to waterfront. She has recently been named director of strategy for Their Story is Our Story: Giving Voice to Refugees.
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem solving. You can follow her blog at bigleapcreative.com/blog. She is the host of Breaking Trail podcast, where she uncovers the great stories of outdoor active purpose-driven individuals who are redefining the way they do life and work.
What Other’s are Saying
When you write a book about storytelling, you’d better be a good storyteller. And Lisa Gerber is most definitely that. The reader learns not only from the process she describes, but also from the example she sets. Yet this book takes you beyond telling a good story to making sure you have a good story to tell. Every mission-driven leader has witnessed moments of impact and transformation — Lisa’s work helps us to weave those golden threads into a coherent tapestry that will be both useful and beautiful. And like any fine storyteller, Lisa gives her readers a glimpse of who she is at her core, which leaves us wanting more. The good news is, there’s more to be had when you work with her. Lisa’s book is an example of a dynamic she describes within it: “I finally stood out by showing up as me — and people loved it.”~Dr. Rebecca Sutherns, collaborative strategist and adaptability expert, CEO of Sage Solutions, author of Nimble: Off script but still on track (2019) and Sightline: Strategic plans that gather momentum not dust (2020)
I want an autographed copy of your booked signed with just one word: AWESOME.Christian Frueh, Evaero
Sign up here to be notified and get the introductory rate of $15.