Lisa Gerber is a story strategist who empowers purpose-driven leaders to create lasting change through the art of strategic storytelling. Her training, facilitation, and mentoring programs have helped organizations across conservation, wilderness education, animal welfare, and health and wellness sectors transform their messaging, elevate their positioning, and inspire action in their communities.
When not helping leaders unlock their storytelling potential, Lisa can be found skiing, trail running, or mountain biking in the mountains of Idaho with her husband and dogs—where she does her best creative work.
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The Power of Story
In a relationship economy, stories are the currency of conversation.
Humans are driven by a need to connect and to belong. As employees, leaders, and citizens, we crave purpose and meaning.
When we effectively put our stories into the world, everything gets better.
Engagement, trust, understanding, alignment.
It’s a human instinct to tell stories. We do it without thinking. This book will provoke things you hadn’t thought about before and give you a framework so you can communicate to connect.
Steve Jobs famously said, “The most powerful person in the world is the storyteller.” The most powerful story is yours. Let’s put the power of storytelling to work for you.
Lisa’s excellent work has helped us distill a complex message into something memorable and understandable. We love the name because it makes it relatable.
Susan Drumheller, executive director, Friends of Pend Oreille Bay Trail
Getting from “here” to “there” is hard. Having the right person to take you on the journey from becoming who you are to who you know you can be is the best investment you can make. Lisa isn’t afraid to explore ideas, inspire new ways of thinking, or uncover dreams you’ve been hiding out of fear they wouldn’t work. Lisa helped our small nonprofit tell our story in a new and better way and she helped us discover who we really are. Thank you, Lisa.
Paige McGowan, Development Director, Better Together Animal Alliance
Thank YOU, Lisa! To have you on our team this past year has been such wonderful guidance that we needed. The speech (she) did was a crowd-pleaser due to your skill in finessing her story. I saw people wiping their eyes, and the hugs she received afterward was so heartwarming. You are the BEST.
Kathy Chambers, Board Chair, Kinderhaven