Lisa Gerber

Advance your idea from concept to reality

  • About
  • Programs
    • Coaching
    • Creative collaboration
    • Storytelling Workshops
    • Storytelling for Nonprofits
  • Speaking
  • Book
  • Free
    • Blog
    • Podcast
    • Video
    • Upcoming Events
  • Connect

Taking Agency Over Your Story

October 3, 2022 by Lisa Gerber Leave a Comment

Two weeks ago, I wrote about the human *my tendency to ruin a day worrying about something that never materializes.

Filed Under: Blog posts, Communications, Strategy

My Out of Office Message

May 16, 2022 by Lisa Gerber Leave a Comment

In graphic design, white space is a term used to keep the client from filling all the ad space with text and images. “Can we add a few more images,” they say.

Filed Under: Blog posts, Communications, Strategy

Losing Your Mojo

February 7, 2022 by Lisa Gerber Leave a Comment

The other morning, a friend asked me how I stay inspired and creative. We were skinning up a mountain in the backcountry of British Columbia.

Filed Under: Blog posts, Strategy

The Perfect Week

May 24, 2021 by Lisa Gerber Leave a Comment

What does the perfect week look like to you? I am part of a program called thought Leaders Business School and have a tribe of people I get together with on a weekly basis.

Filed Under: Blog posts, Strategy

Setting up Systems for Progress

September 13, 2020 by Lisa Gerber Leave a Comment

It’s Time to Go On Vacation and owe George an essay so this is what you get, systems that set you up for success.

I’ve had so many conversations around this model lately. Asking people where they fall on it and what they need to do to get to the upper righthand quadrant.

Filed Under: Strategy

Back to the Singletrack: the key to focus

August 3, 2020 by Lisa Gerber Leave a Comment

You know when you are trying to get somewhere and your cell service is spotty and you wish you had entered the directions before you left the house?

Filed Under: Strategy

Your roots are showing: getting to trust

February 29, 2020 by Lisa Gerber 1 Comment

Greetings, mates.  I’m writing to you from Australia where I’m working with a group of creatives on a project here in Melbourne. I’ve never met these people before in person and it’s like showing up new with no history – a clean slate; like moving to a new town and starting fresh. Do you find […]

Filed Under: Communications, Strategy Tagged With: memorable, trust

Like Water: resilience and creative problem-solving

February 8, 2020 by Lisa Gerber Leave a Comment

David on Season 7 of MasterChef made it as far as the final five when he nearly gave up and walked out. If you aren’t familiar, MasterChef is a contest to find the best home cook in America. Auditions take place throughout the country, and the top 100 make it to the screening where 20 are given the “coveted white apron” and continue on to compete. Each week, the cooks are subjected to rigorous challenges in which one cook is eliminated. To make it to final five is no small feat – the amount of talent and the mental strength you need to strategically weave your way through each challenge is daunting.

Filed Under: Strategy Tagged With: creativity, daniel levitin, duncan wardle

Research the Buyer’s Journey: Questions to Ask

October 23, 2017 by Lisa Gerber Leave a Comment

In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]

Filed Under: Strategy Tagged With: marketing research, research

Storytelling Wins and Fails: Matching the story to the need

August 24, 2017 by Lisa Gerber Leave a Comment

storytelling wins and fails

The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]

Filed Under: Strategy Tagged With: hammer nutrition, storytelling

  • 1
  • 2
  • 3
  • 4
  • Next Page »

Stay in Touch

Sign up for our newsletter / podcast to get emails of great stories like this.

Categories

  • A Walk in the Woods
  • Blog posts
  • Breaking Trail Podcast
  • Communications
  • Content
  • Entrepreneur
  • Social media
  • Strategy
  • Take a Big Leap

Search this site

Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

Copyright © 2015 Big Leap Creative · PO Box 1884, Sandpoint ID 83864 · 208.290.2525