Lisa Gerber

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About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

Better Stories For Better Family Gatherings

November 28, 2023 by Lisa Gerber Leave a Comment

I am often asked how best to tell a story, and my response is usually that I’m less concerned about how you tell a story and more interested in what story you tell. 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Gift of Story

November 13, 2023 by Lisa Gerber Leave a Comment

As I type this, I have one more week of big delivery this week, and then everything comes to a glorious screeching halt, and the holiday season is officially upon us.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Narrative Sync

October 30, 2023 by Lisa Gerber 1 Comment

When I was a kid and on vacation with my aunt, who is like a big sister to me. One morning, we were both brushing our teeth at the same time.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Stories That Overcome Objections and Misperceptions – Unlocking The Vault

October 16, 2023 by Lisa Gerber Leave a Comment

First, I want to welcome new friends/readers from Fostering Idaho.  I had a great time with you all last week at the Power of Story workshop and am glad to stay connected with you here. 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Forget Rational. Let’s Get Emotional

October 2, 2023 by Lisa Gerber Leave a Comment

My client had butterflies in her stomach as she took the microphone during a reception for a large client event with major vendors and sponsors in attendance.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Taskmasters, This is For You

September 18, 2023 by Lisa Gerber Leave a Comment

“I don’t have time for this storytelling fluffy, poofy stuff. I have a lot to get done. I have too much on my plate. It’s faster to do the thing myself than try to “connect through a story.” – The Taskmaster.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power in Your Story

September 6, 2023 by Lisa Gerber Leave a Comment

Everyone talks about the impact stories have on the audience. But what about the intangible impact the story has on the teller?

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Your “Why” Story Doesn’t Matter

August 21, 2023 by Lisa Gerber Leave a Comment

Everyone is talking about your “why” story. But it’s more important to know their why.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Your Story Is Not For Everyone

August 7, 2023 by Lisa Gerber Leave a Comment

There’s this little thing called the #Erastour happening, and I have been obsessed with Taylor Swift’s ability to connect so meaningfully and personally with, oh, millions and millions of people. Sure, it’s her brilliant storytelling – I don’t think that’s news to you, but I think it’s more than that.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Avoiding the Storytelling Trap

July 24, 2023 by Lisa Gerber Leave a Comment

One winter morning last December, P walked into the kitchen asking me when I planned to “start my stuff.” 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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