Lisa Gerber

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About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

Storytelling as a Courtship

January 18, 2021 by Lisa Gerber Leave a Comment

I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.

Filed Under: Blog posts, Communications Tagged With: stories

Jason Welker: Breaking Trail Literally and Figuratively

January 11, 2021 by Lisa Gerber Leave a Comment

Jason Welker, executive director of Pend Oreille Pedalers, was an aspiring basketball player growing up in the suburbs of Indianapolis. At the age of 16, his life was pretty much up-ended when his father took a position overseas and moved his family to Malaysia. As you can imagine, this caused some angst in a teenarge […]

Filed Under: Breaking Trail Podcast

The Difference in Knowing or Not Knowing

January 4, 2021 by Lisa Gerber Leave a Comment

On a work trip to Australia earlier this year before the world shut down, I had a day to myself, one I’ll remember for a long time. I decided to rent a car and head to the Mornington Peninsula. I booked a hotel on the shore and pulled out my AllTrails app to find a great running trail to see kangaroos in the wild before leaving. Some of the reviews for the running route I selected in Greens Bush mentioned sightings, so I felt optimistic.

Filed Under: Blog posts, Communications Tagged With: power of stories

Brian Harder – The Price of Admission into the Wilderness

December 28, 2020 by Lisa Gerber Leave a Comment

Today’s guest is a return guest, my friend Brian Harder. If you’re a regular listener, you know that Brian has been on the podcast many times. And today, we talk about the price of admission to the wilderness. We are not talking about permits and park fees. I should preface this by saying that we […]

Filed Under: Breaking Trail Podcast Tagged With: wilderness

Simplify the Complex: How clarity of message will give you better cut-through

December 21, 2020 by Lisa Gerber Leave a Comment

Over Thanksgiving, we had a small group of friends over from our “safe tribe.” That’s so 2020, isn’t it? “Safe tribe?” Anyway, we played a game to liven things up because it just didn’t feel like our normal holiday with the hustle and bustle, family coming in from all over, and a big feast.

Filed Under: Blog posts, Communications Tagged With: distill your message, thanksgiving

Lessons from the Outdoors in Leadership with Zoë Routh

December 14, 2020 by Lisa Gerber Leave a Comment

I’m always fascinated by the paths we take, and how a decision here or there leads to the next thing and then on to the next thing. Of course, extra bonus points for marrying two separate passions into one successful career, and a path of happiness. Zoë Routh is UK-born, Canadian-raised and Australian resident who […]

Filed Under: Breaking Trail Podcast Tagged With: leadership

What’s at Stake: Be Hard to Shake from the Mind

December 7, 2020 by Lisa Gerber Leave a Comment

In her Essays of Undoing*, Terry Tempest Williams painted a picture of our national parks in 2055. The essay entitled The Park of the Future takes visitors to Canyonlands National Park.

Filed Under: Blog posts, Communications

Jessica Johnson: Gender Inclusivity in Outdoor Sports

November 30, 2020 by Lisa Gerber Leave a Comment

The stories we have been told our whole lives shape our world and what we do. What becomes so ingrained in us doesn’t even prompt us to question it, we simply don’t even think about it. Well, that’s not the case for everyone and I spoke with Jessica Johnson, who doesn’t identify one way or […]

Filed Under: Breaking Trail Podcast Tagged With: gender inclusivity, Outdoor Experience

The (Dangerous) Power of Stories

November 23, 2020 by Lisa Gerber Leave a Comment

I was talking to a friend the other day – his sister left her husband after decades of marriage. They had different political views and had lived together peacefully for years, but recently, he had become so angry over the state of the world, he had become unbearable to be with.

Filed Under: Blog posts, Communications Tagged With: power of stories

Courtney Condy: If not her, then whom?

November 16, 2020 by Lisa Gerber Leave a Comment

Courtney Condy was a recent college grad who felt disillusioned with the corporate grind while living and working in San Francisco. A last-minute trip to Nepal in 2015 changed her life forever when her trekking group got caught in the middle of an 8.1 magnitude earthquake two days away from Everest Basecamp. Upon returning to […]

Filed Under: Breaking Trail Podcast Tagged With: Outdoor Experience

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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