I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.
About Lisa Gerber
Jason Welker: Breaking Trail Literally and Figuratively
Jason Welker, executive director of Pend Oreille Pedalers, was an aspiring basketball player growing up in the suburbs of Indianapolis. At the age of 16, his life was pretty much up-ended when his father took a position overseas and moved his family to Malaysia. As you can imagine, this caused some angst in a teenarge […]
The Difference in Knowing or Not Knowing
On a work trip to Australia earlier this year before the world shut down, I had a day to myself, one I’ll remember for a long time. I decided to rent a car and head to the Mornington Peninsula. I booked a hotel on the shore and pulled out my AllTrails app to find a great running trail to see kangaroos in the wild before leaving. Some of the reviews for the running route I selected in Greens Bush mentioned sightings, so I felt optimistic.
Brian Harder – The Price of Admission into the Wilderness
Today’s guest is a return guest, my friend Brian Harder. If you’re a regular listener, you know that Brian has been on the podcast many times. And today, we talk about the price of admission to the wilderness. We are not talking about permits and park fees. I should preface this by saying that we […]
Simplify the Complex: How clarity of message will give you better cut-through
Over Thanksgiving, we had a small group of friends over from our “safe tribe.” That’s so 2020, isn’t it? “Safe tribe?” Anyway, we played a game to liven things up because it just didn’t feel like our normal holiday with the hustle and bustle, family coming in from all over, and a big feast.
Lessons from the Outdoors in Leadership with Zoë Routh
I’m always fascinated by the paths we take, and how a decision here or there leads to the next thing and then on to the next thing. Of course, extra bonus points for marrying two separate passions into one successful career, and a path of happiness. Zoë Routh is UK-born, Canadian-raised and Australian resident who […]
What’s at Stake: Be Hard to Shake from the Mind
In her Essays of Undoing*, Terry Tempest Williams painted a picture of our national parks in 2055. The essay entitled The Park of the Future takes visitors to Canyonlands National Park.
Jessica Johnson: Gender Inclusivity in Outdoor Sports
The stories we have been told our whole lives shape our world and what we do. What becomes so ingrained in us doesn’t even prompt us to question it, we simply don’t even think about it. Well, that’s not the case for everyone and I spoke with Jessica Johnson, who doesn’t identify one way or […]
The (Dangerous) Power of Stories
I was talking to a friend the other day – his sister left her husband after decades of marriage. They had different political views and had lived together peacefully for years, but recently, he had become so angry over the state of the world, he had become unbearable to be with.
Courtney Condy: If not her, then whom?
Courtney Condy was a recent college grad who felt disillusioned with the corporate grind while living and working in San Francisco. A last-minute trip to Nepal in 2015 changed her life forever when her trekking group got caught in the middle of an 8.1 magnitude earthquake two days away from Everest Basecamp. Upon returning to […]
- 1
- 2
- 3
- …
- 37
- Next Page »