Brett Kruse recently joined Outdoor Research as their VP of People and Culture. This position is a perfect marriage of his outdoor pursuits and his people leadership skills. You know I’m always fascinated how we all can find meaning and purpose in life through a seemingly meandering path that, in hindsight looks like a neat […]
Captivating on the First Impression
On a zoom call the other day, everyone quickly introduced themselves, but one person, in particular, caught everyone’s attention.
Katie Egland Cox: Land Conservation and Thinking About Our Legacy
Katie Cox brings her background in architecture and design to the world of land conservation and I love talking to people who find purpose through two disparate passions. As the executive director of the Kaniksu Land Trust, she brings a new approach to conservation and we talk about the impact it has on the community. […]
Compelling
“It’s our sixth anniversary, yay!” “Please check out our new website and let us know what you think.” What’s exciting to you (and your mom) isn’t necessarily exciting to your audience. I had been working with Panhandle Animal Shelter to rename their organization for more than a year and I was reminded of something important […]
Mandy Evans: Same Mission, New Name
Today on our 100th episode, I’m doing something a little bit different. I normally don’t bring my work projects into the podcast, but the day that this podcast publishes, January 25 2021 is an exciting day. We are launching the new name and brand for Panhandle Animal Shelter here in Sandpoint Idaho and so I have Executive Director, Mandy Evans, joining me.
Storytelling as a Courtship
I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.
Jason Welker: Breaking Trail Literally and Figuratively
Jason Welker, executive director of Pend Oreille Pedalers, was an aspiring basketball player growing up in the suburbs of Indianapolis. At the age of 16, his life was pretty much up-ended when his father took a position overseas and moved his family to Malaysia. As you can imagine, this caused some angst in a teenarge […]
The Difference in Knowing or Not Knowing
On a work trip to Australia earlier this year before the world shut down, I had a day to myself, one I’ll remember for a long time. I decided to rent a car and head to the Mornington Peninsula. I booked a hotel on the shore and pulled out my AllTrails app to find a great running trail to see kangaroos in the wild before leaving. Some of the reviews for the running route I selected in Greens Bush mentioned sightings, so I felt optimistic.
Brian Harder – The Price of Admission into the Wilderness
Today’s guest is a return guest, my friend Brian Harder. If you’re a regular listener, you know that Brian has been on the podcast many times. And today, we talk about the price of admission to the wilderness. We are not talking about permits and park fees. I should preface this by saying that we […]
Simplify the Complex: How clarity of message will give you better cut-through
Over Thanksgiving, we had a small group of friends over from our “safe tribe.” That’s so 2020, isn’t it? “Safe tribe?” Anyway, we played a game to liven things up because it just didn’t feel like our normal holiday with the hustle and bustle, family coming in from all over, and a big feast.
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