“It’s our sixth anniversary, yay!” “Please check out our new website and let us know what you think.” What’s exciting to you (and your mom) isn’t necessarily exciting to your audience. I had been working with Panhandle Animal Shelter to rename their organization for more than a year and I was reminded of something important […]
Today on our 100th episode, I’m doing something a little bit different. I normally don’t bring my work projects into the podcast, but the day that this podcast publishes, January 25 2021 is an exciting day. We are launching the new name and brand for Panhandle Animal Shelter here in Sandpoint Idaho and so I have Executive Director, Mandy Evans, joining me.
I recently had a conversation with a client who is in the midst of a rebrand. She was reviewing her fourth round of logo ideas and wanted my advice. She felt like the logo didn’t communicate a particular aspect of the brand and wanted to work out how best to do that.
Jason Welker, executive director of Pend Oreille Pedalers, was an aspiring basketball player growing up in the suburbs of Indianapolis. At the age of 16, his life was pretty much up-ended when his father took a position overseas and moved his family to Malaysia. As you can imagine, this caused some angst in a teenarge […]
On a work trip to Australia earlier this year before the world shut down, I had a day to myself, one I’ll remember for a long time. I decided to rent a car and head to the Mornington Peninsula. I booked a hotel on the shore and pulled out my AllTrails app to find a great running trail to see kangaroos in the wild before leaving. Some of the reviews for the running route I selected in Greens Bush mentioned sightings, so I felt optimistic.
Today’s guest is a return guest, my friend Brian Harder. If you’re a regular listener, you know that Brian has been on the podcast many times. And today, we talk about the price of admission to the wilderness. We are not talking about permits and park fees. I should preface this by saying that we […]
I’m always fascinated by the paths we take, and how a decision here or there leads to the next thing and then on to the next thing. Of course, extra bonus points for marrying two separate passions into one successful career, and a path of happiness. Zoë Routh is UK-born, Canadian-raised and Australian resident who […]
In her Essays of Undoing*, Terry Tempest Williams painted a picture of our national parks in 2055. The essay entitled The Park of the Future takes visitors to Canyonlands National Park.
The stories we have been told our whole lives shape our world and what we do. What becomes so ingrained in us doesn’t even prompt us to question it, we simply don’t even think about it. Well, that’s not the case for everyone and I spoke with Jessica Johnson, who doesn’t identify one way or […]