Lisa Gerber

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Research the Buyer’s Journey: Questions to Ask

October 23, 2017 by Lisa Gerber Leave a Comment

In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]

Filed Under: Strategy Tagged With: marketing research, research

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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