Studies show storytelling works. In a study by Network for Good, 56 percent of nonprofits reported an improvement in giving after implementing storytelling. (Hang on, you say, what’s up with the 44 percent who didn’t report an improvement? They said it was either too soon or they didn’t know because they have a hard time measuring the impact.) (Source)
Stories create understanding, build trust and credibility, and inspire action.
But, it’s easier said than done. How do we get started? How can we do a better job of telling our story? Where can we find the stories? I’m sure these are just a few of the challenges you face.
This workshop will help you and your team learn to tell stories strategically so you can accomplish your desired outcomes. Developed from my 16 years of doing brand storytelling for clients in the public and private sectors, I will work with your team to create a system that elevates your organization from “so what?” to “so funded.”
What’s in the Program:
- Module 1: StoryLISTENING – Learn how to be curious, how to interview, and how to gather the stories. Through a journey of inquiry, we’ll uncover a list of compelling stories to tell for varying objectives (we have more than one story to tell!)
- Module 2: StoryCRAFTING- What makes a story meaningful? Participants will identify a story to workshop. We’ll spend time crafting, editing and preparing for delivery.
- Module 3: StoryTELLING – Practice delivery of the story and refine with feedback from Lisa and colleagues.