We have a not so walk in the woods video today 🙂
Want to be an effective storyteller? Learn to speak their language.
All too often, the reason your message isn’t resonating is because you are speaking what’s on your mind, and that doesn’t connect with what’s on their mind. The solution is in the bridge – bridging what’s on their mind with what’s on your mind means you are speaking their language. And that will get them to care.