We have the ability to make the world a better place one good story at a time. Whether communicating to constituents, board members, donors or staff, the story we tell is directly correlated to the outcomes we seek.
This series of 30-minute webcasts is designed to help purpose-driven professionals get better at using story to effect change. Please join me for one or all.
10 am Pacific Time
- Oct 14: Discovery. Develop a system to find your stories
- Oct 21: Tell the story. Elements of powerful stories that influence action
- Oct 28: Get the stories out there. If you tell a good story and no one hears it, is it any good?
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There is no charge.
Lisa Gerber is fascinated with how the stories we tell affect the way we show up in the world. To that end, she advises purpose-driven leaders how to articulate their ideas so they can use story as a catalyst for change and leave the world a better place than we found it. She works with organizations around the world in person or from her home office in the Selkirk Mountains of Idaho. What motivates her to action? The desire to help others achieve their missions to save the world. Also, simple things like deep snow, good wine and dog cuddles
Her background in hospitality (a nice way of saying she was a professional fine dining waiter for many years) and then in urban development and revitalization in Seattle, WA, led her to an eventual dream job as director of marketing at Schweitzer Mountain Ski Resort in Idaho. That’s also where she met her future husband. She took her own big leap in 2004 and works with mountain lifestyle and purpose-driven clients around the globe.
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem solving. You can follow her blog at bigleapcreative.com/blog. She is the host of Breaking Trail podcast, where she uncovers the great stories of outdoor active professionals and entrepreneurs who are redefining the way they do life and business. Lastly, she speaks at conferences nationally on storytelling, measurement and taking big leaps.
Lisa Gerber of Big Leap Creative has dramatically increased PAFE’s communications to our community and beyond. Her thoughtful stories reflect the people and the issues that make our Lake Pend Oreille School District one of the leading performers in Idaho. She’s a quick study, gifted at storytelling and writes concise and to-the-point messages. Lisa is enjoyable to work with, highly professional, and charmingly creative. I appreciate her good listening skills, ability to take direction, and deliver communications that convince and entertain. She is proficient in all medias including social, video, print, web, and email. I highly recommend Lisa and her business partners to create your communications program and solve your communication challenges.Marcia Wilson, Executive Director, Panhandle Alliance for Education