In 1999, I had a pretty good job in downtown Seattle. On Monday mornings, during my commute, I’d contemplate the great adventure I had the previous weekend and would plot out my next weekend.
When I realized I didn’t want to live for the weekends anymore.
I got on the bus one morning, sat down, and the seat didn’t fit my ass. Now, in hindsight, I’m sure it was a matter of the metal frame being bent or the seat cushion having lost its cushion but I interpreted it differently:
“This bus seat doesn’t fit me; therefore my life doesn’t fit me.”
I started to dream about what my life should be like.
I knew I wanted to be back in a small town in the mountains and have access to visit the city I loved. I wanted a little home, sort of like a cabin but not rustic; cozy. With a small yard. I’d make my mug of coffee and stand in the doorway looking out at my garden, barefoot, with Ani DiFranco or Dar Williams playing in the background. (Hey, it was the late 90s after all. )
As for my career, I would be doing something creative. And it was my own business. I wasn’t sure what exactly, but I’d be working independently.
Geographically, I definitely wanted to stay in the Northwest. Having lived in Colorado, and grown up in the Northeast, I knew I loved the cool damp and lush landscape of the Northwest along with the low humidity. So that narrowed that down. A LOT.
Other criteria: I need to be able to ski. Skiing is central to my existence and happiness.
I didn’t know how it would happen. I didn’t write it down. I wasn’t even consciously doing it – it was just a daydream.
But I carried this vision around with me in my head and began talking about it. I was hoping someone would like to embark on it with me. The thought of doing it alone was fairly intimidating. I asked my best friend, “Let’s go find a small mountain town in the Northwest and move there. We can take a road trip this summer and drive around.” She was non-committal; pretty happy where she is.
In 2000, my company purchased a ski resort I had never heard of in Sandpoint, Idaho: Schweitzer Mountain. I was sent there on several occasions to assist with a number of projects and fell in love with the area and the people.
Later, in the fall of 2001, the director of marketing resigned just before ski season was to start and I was asked to take her position. I had two weeks to wrap up my job in Seattle, prepare my condo for rent, pack up and move to start a new life, and find a place to live. I’d have to present our marketing plan to the executive team days after my arrival.
Three years later, I needed more challenge than the ski resort job could give me. But by then, I’d met Patrick who would eventually become my husband, and I’d created a life I didn’t want to leave. I had no choice in my mind, but to take my ultimate big leap: leave a dream job and start my own practice. I took the pieces I loved about my work – traditional public relations, and launched Big Leap Creative in 2004 with the ski resort agreeing to be my first client. I also bought a small home on the outskirts of Sandpoint.
One morning in July of 2004, as I made my coffee, it hit me: Holy crap! This is what I had envisioned back in Seattle. I had forgotten about that!
So maybe it took me five years to completely realize that dream but let’s just say after three, I was well on my way. Which is why I like to do a three-year vision instead of New Year’s resolutions. This thinking is confirmed by Vishen Lakhiani:
We tend to overestimate what we can accomplish in one year but we underestimate what we can do in three years. – The Code of the Extraordinary Mind
So, how do you do it? I don’t know! Just kidding.
I never had a formal process for doing this. In fact, I didn’t really think about it until I realized I was making resolutions that were things that would just fall into place naturally if I had a bigger picture, longer term vision. For example, I’d resolve to be more patient, to achieve specific revenue goals, and to lose weight. Those things are important, but if I focus on the vision, I’m thinking about things like what type of clients I’ll be working with; what things I’ll be doing during my day and what fires me up. When I do this, the revenue goal will just happen. I plan out the adventures I want to have (i.e., I want to do more backcountry skiing, and I want to continue to do a 25k trail run each summer). This forces me to stay fit and lose weight. You see?
As for the being more patient thing, I should just give up on that one.
So here are a few ways to map out a vision but do whatever works for you!
- Write it out on paper where you’d like to be in three years. Include your professional and personal life, your health, and more. Any trips you want to do, hobbies you want to take on. What does life look like in 2020?
- My business coach had me write a vision statement dated Dec. 31 <insert year> in the present tense with all of my wishes and desires. By stating it in present tense, you affirm that “it has happened.”
- If you want a more formalized process, Vishen Lakhiani walks you through it in his book linked above along with accompanying videos. He breaks it down into three categories. Within each of these categories, he leads you through with dozens of questions:
- Experiences – Describe the adventures and relationships you want to have.
- Growth – Describe your physical, mental and intellectual growth.
- Contribution – Describe your career, creative outlets and community participation.
- UPDATE (Dec. 2017): Here is a worksheet I created modified from this very exercise. Download it and work on it this afternoon!
- More of a visual person? Create a vision board. Last week, my husband Patrick found his vision board from many years ago. He looked at it, and saw he’d achieved most of the items without being aware the vision board was out there.
Don’t worry about the “how.” Just think about the end game, what it looks like; what it feels like. I didn’t know exactly what my business would be. I just knew what it would feel like
Ever since that episode in my house in 2004 when I realized a dream had become reality, I became more aware of the idea of creative visualization. Some of you might be thinking “yeah yeah this is old news.” and others might be thinking “don’t get all spiritual on me.”
All I’m saying is when you have a road map for what you want, you are far more likely to achieve it. So give it a try, and please share with me any ideas or processes you use in the comments.
and here is to a prosperous and joyous 2017!!!
[ssba]
Trisha says
I love this! I’ve only ever half-heartedly made New Year’s ‘resolutions’, mostly things I knew I could easily accomplish because I really hate to fail. From now on, I resolve to make a three-year vision instead. Uh, wait….I know that’s a resolution..um….but hey I think I can do this one!
Lisa Gerber says
That is CLASSIC. LOL. Thanks, Trisha!
Joe Hackman says
I learned a lot I didn’t know about you Lisa, this was a really great post! It is also very timely for me. I was really deep into 2017 (still one year, how lame!) planning today when this arrived in my inbox and became required reading. It has provided me some good things to consider. I like you do not do resolutions, but I do have themes and focus areas. I do a LOT of the long term vision stuff by just sitting down jotting down notes about different things I want to do, experience and accomplish. Thanks for the extra food for thought for the next few years. 🙂
Lisa Gerber says
Joe! So glad that gave you something to think about and of course, it’s totally not lame to plan out for a year. But thinking slightly longer than a year, each year can be awesomely beneficial I’ve realized, in hindsight. 🙂
Kate Finley says
Perfect timing! Daniel and I are working on personal goals and this approach is great. From a business perspective I’ve found the use of a three year picture really helpful so it only makes sense to try this for personal goals as well. Congratulations ?? on achieving your goals and designing a life you love!
LISA GERBER says
Awesome! And glad it was useful! Thanks, Kate. And sure, I reached those goals, but then there are always new ones, right? 🙂 Good luck with yours!
Jason says
Hi Lisa, just found this post and how timely. My wife, daughter and I are moving to our house on Schweitzer Mountain after a 13 year overseas career, deciding to let our daughter experience the love we’ve had for Sandpoint and Schweitzer for many years… I’ll be building my own business, much like you, and love the idea of the three year plan. Maube we’ll cross paths on the mountain after we settle in this July!
Lisa Gerber says
Jason, very cool! I just checked out your website, etc. Let’s connect for sure when you’re here. Good luck with the move – big transition, I’m sure. 🙂 But sounds like you guys are used to it. – Lisa
Cathy Gibson says
Great post Lisa! Isn’t it mysterious how these things work? About 10 years ago I was doing an exercise from a book about creating your “second act” in life. It involved making a list of random things/moments that make you happy and mine included meeting people for coffee, reading design magazines, collaborating on projects that have a beginning-middle-end, walking around looking at pretty homes, among other things. Who knew I’d be meeting my design clients in Starbucks all these years later?
Time to start a three year vision!