No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to...
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If we’re being honest, which I always am, I have no desire to do a half or full Ironman. My friend Celeste finished hers in June 2016 and I was at the finish cheering...
Storytelling Wins and Fails: Matching the story to the needHow Hammer Nutrition "nails" storytelling
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the...
Research by Adam Galinsky, a professor at Columbia Business School, found that immersing yourself in a country outside your own can prompt mental change, including increased creativity. Creativity is related to neural pathways and...
Today’s episode is going to give you gear barn envy and if you are a Type A kind of person, you will love the way Jeff Thompson plans his summer camping trips. I’ll give...
Today’s episode might change the way you think about hydrating. I think I’d rather be hungry than thirsty. There are different degrees of both, so I can’t say this with certainty. But I remember...
I often wonder how the professional athletes make the foul shot when the stadium is thumping. Or how they drive the golf ball on the cutthroat round of the Masters Tournament. Because my version...
Get psyched, have fun, do the thing Today’s episode will show you the importance of focusing more on your nervous system to perform better and to live more optimistically and fully. Last month I...