If you tell a good story, and no one hears it, is it really any good? Just like the proverbial tree in the woods, the answer is no, a good story didn’t happen if no one hears it. We will help you change that.
Your story is the thread that gets you discovered, that builds your audience and your loyal buyers. We are storytellers, and, thanks to technology, we are publishers and distributors, too. We help the makers: makers of things and makers of a better world navigate the digital maze to reach their potential.
We are a team of independent professionals, former agency people, who have struck out on our own to do work we care about. Our structure allows us to assemble on-demand teams with top-notch expertise based on the needs of our clients. It’s the new way of doing business.
Lisa Gerber | Founder, strategist, digital storyteller, speaker
In 2004, I left my dream job as director of marketing at a ski resort to start Big Leap Creative (my own big leap, if you will) with the mission to help others achieve their own goals and leaps by way of a better narrative both internal (for clarity of vision) and external, to connect and be discovered by the right people at the right time.
I have spent 40 plus years bringing ideas to life, ideas that have risk, that have scared the hell out of me (and employers and clients); ideas that have brought great success and happiness, and ideas that haven’t worked as planned, but have certainly opened doors to ideas that do work.
I am the former chief content officer for Spin Sucks where I led digital strategy for the agency’s clients and managed one of the most popular PR blogs. With a background in travel and hospitality, specifically with the Four Seasons Hotels and my corporate marketing experience where I was on the client side for many years, I understand the challenges often associated with working with creatives. Client service is embedded in everything we do. Often an after-thought for many, it is vital to our success and relationships.
When I’m not in the office, I might be out skiing, trail running, or mountain biking, with my husband and/or black lab, Pepper. That’s where I do my best creative work.
The Team: A Sum Greater Than Its Parts
The reason our clients get results is that I pursue projects matching our core strengths, and augment those with on-demand assistance from experts in each field. Working with BLC, you work only with the people necessary to get you where you want to be — not a team of agency folks sitting in fabulously trendy offices who need to be kept busy with billable hours.
Without further ado:
Rachael Seda | client services, content creation, social strategy, blogger outreach
Rachael was named to Top Rank’s 25 Women Who Rock Social Media in 2013, and was a featured guest on PR Newswire’s #ConnectChat, which featured her on a billboard in Times Square. An avid blogger, Rachael has been a regular contributor to a number of industry blogs including the Buzz Bin, Waxing UnLyrical and more. Raised barefoot in Hawaii, it’s no surprise you’ll find Rachael at the beach when she’s not thinking digital strategy.
April Sciacchitano | client services, content creation, media relations
April specializes in developing creative PR campaigns from concept through implementation, most recently leading the Fittest Cities for Baby Boomers campaign for the American Physical Therapy Association.
April has secured coverage for her clients in top-tier publications, including New York Times, USA Today and Prevention. She enjoys writing op-eds, articles, video scripts, and talking points – and has done just that for spokespeople, C-suite executives and members of Congress. On the weekends, April plays amateur renovator for her 100-year-old home in Norfolk, Va.
Dave Yankowiak | web design and development
Dave is a front-end designer & developer who specializes in building websites on top of the WordPress platform. He runs his primary business, Lift Development, from Grand Rapids, MN, an area known for its many lakes and forests. Prior to starting Lift Development in 2008, he spent several years building database-driven web applications for a small St. Paul agency and has done work for several Fortune 500 clients. When he’s not writing code, he’s usually strumming a guitar, spinning classic vinyl on the turntable, or spending time with his wife and three daughters.
Barbara Schelling | graphic design
Barb has been handling Big Leap’s clients’ graphic design needs for almost 10 years. She has worked in and for advertising agencies, design studios and corporations and now works from her studio in the Flathead Valley in Montana. Her passion is design – from handmade forms such as letterpress and screen printing to technical applications such as a user interface for a gaming application. She will create a fresh and compelling visual communication for each of our projects.
Ready to talk to us and see what a Big Leap can do for you?