about lisa gerber

About Lisa: The short story.

Why do I do this to myself? What am I thinking?

It’s been a recurring theme in my life. I asked myself those questions as I stepped on the stage for the first time in front of 600 people, worried I’d bore them, or as I climbed Aasgard Pass one-third of the way into an 18-mile wilderness trail run, worried I’d get lost or swallowed by bears.

Why can’t I just be happy sitting at home watching TV? In the midst of the fear, we’d rather be in our comfort zone. But things don’t get done inside the comfort zone.

That’s the big leap.

And once you take one, you can’t stop.

Now I help YOU: Businesses, CEOs, and individuals achieve your big leaps through better storytelling. It sounds like fluff, but it’s not. It is really really hard to get anything accomplished if you can’t communicate your idea. You can make more meaningful connections with stakeholders, investors, employees, and customers when you tell a better story.

Eliminating bad stories from the world.

Do you have a secret signal you share with your spouse or partner? One that you invoke when you need rescuing from a cocktail party because you’re stuck with the guy who want stop talking about himself and is boring you to tears with his endless stories? That’s output only (Type OO) and I’m going to help you not be that brand, or person.

Want more? Here’s the long story.

about lisa gerber

I am a Pacific Northwest girl at heart even though I grew up outside of Syracuse, New York. Maybe it was all those ski trips out West, but I knew I belonged here. After graduating from Skidmore College, my Dad suggested I go work in Aspen waiting tables. Being a direction-less college graduate, that’s what I did. It was scary as hell. I drove out there and wondered why am I doing this? I found a place to live and got a job waiting tables that included a ski pass. It was fun. and nothing prepares your for a career in communications like standing between people and their next meal.

Several signs pointed me to Seattle when I realized it was time to get a real life otherwise I’d end up a ski bum for life; not that there is anything wrong with that. Off to Seattle I went, never having been. I was scared. I wondered why the hell I was doing this. The status quo wasn’t doing it and I felt like I needed to “put my degree to work.” I got a job with a real estate developer and worked my way up to marketing manager. They bought pieces of land in downtown Seattle and I was charged with creating a story around the use of the property, then executing that vision to the lease-up.

One day, my employer bought a ski resort in northern Idaho. (Uh-oh, you say.) And all of a sudden, I had a ski pass to this amazing place called Schweitzer Mountain. After ten years in Seattle, I was offered the job to manage the marketing department. I packed up. I left my good friends, my good job, and sold my condo. I was single. I was scared. I wondered what the hell I was doing.

I knew I had made it because I had a ski rack on my office wall. I got to be a ski bum while using my brain doing work I loved. I even met Patrick who would become my husband years later.

It’s time for the real Big Leap to stand up.

And then I just couldn’t handle executing yet another season pass sale. I founded my own Big Leap in 2004. I had no other choice. There were no other jobs for me if I wanted to stay here. I loved connecting clients to media and getting stories out, but the publishing technologies were allowing us to tell our own stories without the media as the middle man, and things were changing.

Communications is broadening. It’s getting way more fun.

One day, I received an email from a friend asking me to join the team at Spin Sucks as chief content officer where I would lead digital strategy for the agency’s clients, and manage one of the most popular PR blogs. The thing is, I wasn’t looking for a job, and well, I live in Idaho, with a small business, a husband and two dogs, and they are in Chicago. Seems like a lot of hurdles to leap over, non?

I talked to my husband, we did some soul searching, and I packed up to temporarily move to Chicago and do this. I would commute back and forth and telecommute after a year, from my home in Idaho. I was scared to death. In fact, I hyper-ventilated two weeks before I left the comfort of my home with my husband and my dogs.


I relaunched Big Leap Creative (chapter 2) in 2012 out of passion and excitement rather than necessity.

Leaps are scary as hell. The fear never goes away, but our relationship with it changes. In order to make that change, we have to get comfortable getting uncomfortable. Because one leap leads to another; and life gets better, richer and more full when we open our eyes to new opportunities.

Uncovering my story has taken more than four decades, and of course, it’s a work in progress. Each business, and each individual has their own story – it just takes some soul-searching, exploration, a little connect-the-dots and then get it out there in the world.

When I’m not in the office.

I don’t have to go far to play in the mountains; in fact, I just have to step outside my door. If I’m not in the office, I might be out skiing, trail running, mountain biking, or walking my two dogs; Jackson and Pepper. That’s when I do my best creative work, and find the connections, and solve the creative problems for my clients. There is also a good chance I am at my husband’s winery testing the product. Because someone has to do it.

I would love to help you take your big leap. My services page will show you how I can help.