Finding Inspiration: May The Muse Be With You

I speak daily with CEOs of companies in businesses like machining, and widget manufacturing and financial services. They think they don’t have anything to write about. Their business/industry isn’t “interesting” and they certainly have no desire to write about it even if it were. You’re on deadline to publish something. You find yourself staring at […]

The Yelpification of Small Business and Customers’ Abuse of Power

yelpification of small business

As we drove into Coeur d’Alene, Idaho this weekend, I consulted Yelp to find a place for lunch. We found our place – 64 reviews, with a 4 1/2 star rating. The photos looked good and menu was right up our alley. Purely for the entertainment value, I read some of the one-star reviews out […]

Video Marketing: When Gimmicks Work

video marketing gimmicks

I woke up this morning to find this video in my newsfeed. And of course I watched because the headline was: Customers freak out when the floor disappears, but mostly because it’s The North Face. We’ve all become jaded when it comes to branded content because it’s hard to pull it off well as is […]

The Anxiety of the Climb and Thrill of the Accomplishment

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It was the morning of the mountain bike ride I’d been wanting to do for years and I was sick to my stomach with fear. Picture a perfect September day with three girlfriends. Seven Summits Trail, an IMBA rated epic, 23 miles of single track through BC, Canada wilderness up to and along a ridge […]

How To Be a Better Writer: specifics and your delete button

better storytelling

When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one […]

“Enjoy everything about life every day”

enjoylife

I sat in the hair chair enduring the salon small talk wondering how I can tactfully redirect the stylists gesturing hands back onto my head to get the task at hand done. The conversation soon shifted to the neighboring stylist (and owner of the salon) and her client. The owner was complaining that she didn’t […]

Take The Mystery Out Of Your Brand Story

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In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. […]

If You Love Your Marketing, Set It Free

set your marketing free

It’s hard to let go of our babies. Kids, dogs, pets…. our brands. What happens if we turn our backs for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? We can’t always be there to defend our brands […]

What To Look For In Your Google Analytics

analytics

Are you looking at your analytics regularly? And I mean weekly if not daily? More importantly, When you look at them, do you know what to look for and what kind of action to take? Do you know what to ignore and how to keep the data stream manageable so you don’t spiral into analysis […]

The Art of Productive Daydreaming

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It might not be terribly smart of me to confess it’s August and I’ve had a hard time getting my head into work. (Some of you are my clients, after all, and perhaps that’s not very comforting to hear.)  I spent much of Wednesday in airports and airplanes; something I’ve always enjoyed because I get a […]