Your Freakout is a Sign of Strength, Not Weakness

from the

Raf Simons had just been hired as Christian Dior’s creative director and had eight weeks before Paris Fashion Week to work with his new (to him) team and present the haute couture collection. No big deal. In the documentary Dior and I, director Frédéric Tcheng takes us on a gorgeous and intimate tour of the process. He shows […]

Regain Control of Your Time

Most people live their lives on other people’s terms. Their days are spent achieving other people’s goals and submitting to other people’s agendas. Their lives have not been consciously organized in such a way that they command every waking, and sleeping, moment of their life. Instead, they relentlessly react at every chance they get… Creators […]

Uncover Your Compelling Brand Story

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Achieving insight across a wide variety of problems – not just word problems but interpersonal conflicts, music composition (creative problems), for example, typically follows a pattern. We focus all our attention on the aspects of the problem as it is presented, or as we understand it, combing through the different possible solutions and scenarios with […]

Save The Puppies: Keep crisis messaging simple


Last month, our much beloved no-kill animal shelter had an outbreak of canine distemper and needed communications help. They are not a client, but the executive director contacted me, and, feeling like Wonder Woman, I immediately cleared my calendar and accepted the mission. It’s not often I get to help save the puppies! The situation had many […]

Is Twitter a Wasteland of Engagement?


It’s Summer, and in that vein, I have some lighter reading for you today. If you’re like me, you try to slow down a notch – take off early on Fridays (or take them off altogether), and indulge in that Summer reading list, a little lighter fare than you might normally treat yourself too. Today, I […]

How I Edit The First Draft

Ann Lamott calls it the “shitty first draft.” Which is good to know because that means  even the best of us start with shitty first drafts. Don’t lose faith in your shitty first draft, for today, I’m going to help you turn it into a good story. This idea all started when I created a screencast for my client, […]

How To Avoid The Pitfalls in Self-Diagnosing Marketing Needs

strategy vs tactics

The other night I watched this episode of The Profit where Marcus Lemonis works with the mom and pop owners of Shuler’s BBQ to scale the business. It is a classic “entrepreneur gets sucked into business” and a scenario many of us grapple with every day. In one scene, Marcus sits down with the potential general manager – a guy […]

The Value in Shutting Up


Chinese whispers (or telephone in the United States) is a game played around the world, in which one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. – Source Often hilarity ensues at how distorted the message has become since it’s […]

The Apology Vs. The Crime

ulterior motive to content creation

I was somewhat blindsided by some bad tax news from my accountant a couple weeks ago. It was made that much worse because I felt like the situation could have been avoided with some attention and better advice from the firm over the previous 15 months. I shared my concern in a carefully and respectfully written email […]