Stop Ignoring Most Of Your Target Market

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You have a larger audience than you think and you might be ignoring a big percentage of it. They are out there, in many stages of readiness to purchase. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about […]

What To Do When Good SEO is Beating Good Business

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If you were to do a search for a video production company in the Bay Area on a search engine, your results would show video production companies that are good at SEO, not necessarily good at video production. It’s frustrating. Good SEO often beats good business. Instead, it would make sense to turn to your network for a […]

Who Carries Your Basket of Eggs?

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Much like you, I imagine, I’m always trying to raise things to the next level. Professionally, personally - whatever it is, it could be better than it is now. I want to be a faster runner so I download apps and training plans, buy a heart rate monitor, and if I could, I’d hire a coach, and […]

Eat Your Peas: And When To Ignore Common Advice

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What happens when you close your blog to comments, or shut down your Twitter account? Perhaps some looks like this one. But sometimes we have to eat our peas. And sometimes we get to ignore what everyone tells us to do. I played soccer from fourth to sixth grade and I hated it. I was terrified […]

About That Day I Wanted to Be a Graphic Designer

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I’ve been thinking about the small decisions we make and the trajectory of time – how a small decision can take you down a very different path. I don’t know if it’s because Mercury was recently in retrograde and everyone in my circle ignored the common advice not to do anything drastic, or if it’s just a […]

Competition for Attention: Try Seducing Instead of Shouting

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Last summer, I ran a trail race called the Cutthroat Classic. It involved 11 miles and 2,500 feet of elevation gain and believe it or not, I was having the time of my life.  Was moved to tears when I got to the high point because it was all downhill after that. But two miles […]

The Risk and Reward Of Your Content

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In her chapter entitled Moral Point of View in Bird by Bird: Some Instructions on Writing and Life, Ann Lamott describes formula fiction: Good wins over evil; the guy gets the girl. We (the audience) crave stories and for the most part, like to know that good does win, and that we can find hope and inspiration in […]

How To Track Video Views To Convert Prospects to Buyers

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Are you using video in your marketing? It’s pretty mesmerizing and effective if done right. And despite what you might think, does not require a big budget. If you are using video, that’s great. Have you ever wanted to track exactly who is watching it so you could follow up? I thought this would be […]

Write Better Headlines Faster By Asking Three Questions

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Writing headlines can sometimes take me forever. You know that feeling when you’ve finished your first draft of the article and you think the hard part is over? Then, you can’t get to that perfect headline and you end up spending as much time on it as you did writing the piece. Or worse, maybe […]

Three Things GoPro Does To Connect With Audience. That you can do, too.

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I trail run regularly with my faithful black lab Pepper and she’s a perfect trail buddy protecting me from wildlife and setting a mean pace. But every now and then she picks up a scent and disappears just out of sight, but not out of earshot. I’ll hear her bark, and she’ll come sprinting back […]