Publish and Flourish: Get Organizational Buy-in of Content Marketing

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If, as a brand/business, you decide to launch a content marketing or inbound marketing program, or simply a blog (or whatever you choose to call it), for the wrong reasons, it will certainly fail to meet your expectations. Red flags I see, as we begin to engage with clients are questions such as “how soon […]

Marketing Your Brand While You Sleep

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Creating your own branded content and having a social presence is great, but the key to growth and expansion of your networks is getting others to talk about you on social media. When this happens, you can be sleeping and people are marketing your brand. I mentioned this recently at a conference: Shine the light […]

Finding Inspiration: May The Muse Be With You

write the vision

I speak daily with CEOs of companies in businesses like machining, and widget manufacturing and financial services. They think they don’t have anything to write about. Their business/industry isn’t “interesting” and they certainly have no desire to write about it even if it were. You’re on deadline to publish something. You find yourself staring at […]

The Yelpification of Small Business and Customers’ Abuse of Power

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As we drove into Coeur d’Alene, Idaho this weekend, I consulted Yelp to find a place for lunch. We found our place – 64 reviews, with a 4 1/2 star rating. The photos looked good and menu was right up our alley. Purely for the entertainment value, I read some of the one-star reviews out […]

Video Marketing: When Gimmicks Work

video marketing gimmicks

I woke up this morning to find this video in my newsfeed. And of course I watched because the headline was: Customers freak out when the floor disappears, but mostly because it’s The North Face. We’ve all become jaded when it comes to branded content because it’s hard to pull it off well as is […]

The Anxiety of the Climb and Thrill of the Accomplishment

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It was the morning of the mountain bike ride I’d been wanting to do for years and I was sick to my stomach with fear. Picture a perfect September day with three girlfriends. Seven Summits Trail, an IMBA rated epic, 23 miles of single track through BC, Canada wilderness up to and along a ridge […]

How To Be a Better Writer: specifics and your delete button

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When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one […]

“Enjoy everything about life every day”

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I sat in the hair chair enduring the salon small talk wondering how I can tactfully redirect the stylists gesturing hands back onto my head to get the task at hand done. The conversation soon shifted to the neighboring stylist (and owner of the salon) and her client. The owner was complaining that she didn’t […]

Take The Mystery Out Of Your Brand Story

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In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. […]

If You Love Your Marketing, Set It Free

set your marketing free

It’s hard to let go of our babies. Kids, dogs, pets…. our brands. What happens if we turn our backs for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? We can’t always be there to defend our brands […]