Lisa Gerber

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The Role of Messaging in Marketing

November 7, 2012 by Lisa Gerber 4 Comments

As communications professionals, we tend to be guilty of the very things we preach against: Speaking industry jargon and catchprases. On a daily basis, I tell my clients to keep it conversational. “Would you say it in person?” then don’t say it wherever you’re saying it. The terms “message development” and “storytelling” get bandied about […]

Filed Under: Communications Tagged With: basecamp, gogo inflight, marketing and communications, messaging, nordstrom, role of messaging

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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