The Flash Friday Series returns! Each Friday, we share something personal: A personal goal or some way we find to achieve balance in our harried, busy professional lives.
If you have a story you’d like to share in a guest post, please contact me here.
Today’s post is written by Laura Click
A little more than one year ago, I took the flying leap into full-time entrepreneurship. I quit my job, waved goodbye to “the man,” and ventured out on my own to build my marketing company, Blue Kite Marketing.
That first day of freedom was certainly sweet. But, that was hardly the first day I had spent working on my company.
For nearly two years, Blue Kite Marketing was my “side hustle” while I worked full time as a government spokesperson.
I decided that if I wanted to start my own company, I needed to build a platform and get some experience first before quitting my job.
I’m so glad I did.
It made the transition to full-time entrepreneurship much easier and helped me get my business off of the ground faster.
Working two jobs made for a difficult two years, but it was all worth it.
So, how did I do it?
If you’re considering starting your own side hustle, here is how I made it work:
1. Make sure your spouse is supportive.
I think this was incredibly important – my husband was completely on board from day one. He knew that I would be working long hours and that it would limit our time together.
But, we also set aside at least one night a week where I wasn’t allowed to work. Not only did that give us time together, but it also gave me a much-needed breather.
2. Find more time in your schedule.
We are always quick to complain that we are too busy or don’t have enough hours in the day. But, if you give a long, hard look at where you spend your time, you’ll find that there are pockets of time you could use better.
For me, I got up earlier and worked for an hour or two before I went to my day job. I used my lunch breaks for meetings and writing. And, when I came home, I hopped on the computer for another few hours. I also used my Sunday afternoons and evenings to get work done for the week.
Certainly, there comes a point of diminishing returns and you have to give yourself a break, but you have to be committed to putting in the hours to make a side hustle work.
3. Get active.
It’s no coincidence that I ran my first half marathon the same year that I started my business.
Training gave me the mental toughness I needed to build my business and it helped sustain my energy. And, as Geoff mentioned in his post, being active also helps create a much-needed balance in your life.
4. Build your network online.
Given my schedule, my ability to attend networking events was extremely limited. So, I focused on growing my network online.
I used social media to develop key relationships with colleagues and business leaders. This allowed me to build a network in a more efficient way and within the confines of my day job. And, when it came time to quit, I had a built-in network of support to help spread the word about what I do and send business my way.
Make the leap from Side Hustle to Full-time Entrepreneur
5. Set a deadline.
Repeat after me: There will never be a good time to start your business or quit your job.
You’ll always find some excuse or reason not to get started. But, there comes a point when you just have to jump.
When I first started my business, I had all of these benchmarks I wanted to achieve before I could quit my day job. I thought I needed a certain number of clients, a certain amount of money coming in every month and a certain amount of money saved in the bank.
None of those things happened.
I finally realized that I wasn’t going to get to where I wanted to be unless I quit. So, we set a date and I worked like hell until I was able to give my notice.
And you know what? Once I quit, I had more time to dedicate to my business and I was finally able to start generating the revenue I needed for my business.
There are no easy answers
Before I started my business – and especially before I quit my job, I was always looking for the answer or sign to know whether it was the right time to make the jump.
Those answers never came.
In business, you have to be willing to take risks and work hard. And, if you do, it can pay off. But, you’ll never find out if you don’t take the that first step.
What about you? Are you thinking about starting a business or have you already started one? What has worked for you?
Laura Click is founder & CEO of Blue Kite Marketing, a Nashville-based marketing firm that builds and implements marketing strategies to help businesses reach new heights. You can connect with Laura on Twitter (@lauraclick) or by checking out her blog.
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Laura, thanks so much for sharing your story here. Here’s one thing I’d add: You have to want it bad. The transition period is a lot of work. The whole thing is a lot of work but when you’re double-timing, trying to keep a job going and servicing clients on the side, those clients better get top service/experience. The minute they feel second to your job, they won’t return. A budding small business can’t afford that.
I couldn’t agree more with your other points – love the way you put it: training for an event gives you the mental toughness. Yep – it’s the discipline and it spreads into other areas of your life.
Thanks for having me, Lisa! I appreciate the opportunity and hope that this is helpful to your audience.
I agree – you really do have to “want it” to make it work. This isn’t a hobby – it’s business and you really have to put a lot of blood, sweat and tears in to get it going. But, it definitely pays off!