Lisa Gerber

Advance your idea from concept to reality

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Storytelling Wins and Fails: Matching the story to the need

August 24, 2017 by Lisa Gerber Leave a Comment

storytelling wins and fails

The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]

Filed Under: Strategy Tagged With: hammer nutrition, storytelling

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