Lisa Gerber

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Competition for Attention: Try Seducing Instead of Shouting

June 30, 2014 by Lisa Gerber Leave a Comment

Last summer, I ran a trail race called the Cutthroat Classic. It involved 11 miles and 2,500 feet of elevation gain and believe it or not, I was having the time of my life.  Was moved to tears when I got to the high point because it was all downhill after that. But two miles […]

Filed Under: Strategy Tagged With: attention, content, context, personalization

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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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