Lisa Gerber

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Video Marketing: When Gimmicks Work

October 16, 2014 by Lisa Gerber Leave a Comment

video marketing gimmicks

I woke up this morning to find this video in my newsfeed. And of course I watched because the headline was: Customers freak out when the floor disappears, but mostly because it’s The North Face. We’ve all become jaded when it comes to branded content because it’s hard to pull it off well as is […]

Filed Under: Content Tagged With: budweiser, old spice, the north face, video marketing, viral video

How To Track Video Views To Convert Prospects to Buyers

June 16, 2014 by Lisa Gerber 1 Comment

track video views without emailing

Are you using video in your marketing? It’s pretty mesmerizing and effective if done right. And despite what you might think, does not require a big budget. If you are using video, that’s great. Have you ever wanted to track exactly who is watching it so you could follow up? I thought this would be […]

Filed Under: Content, Social media Tagged With: mailchimp, video marketing, wistia

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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