Lisa Gerber

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The Fear of Story

January 23, 2024 by Lisa Gerber Leave a Comment

The Fear of Story

I arrived at the venue an hour before my workshop began. The podium was encased in a plexiglass cage. As I walked around distributing colorful markers on the tables, I aligned the butterflies in my stomach by thinking about how I was about to help the 20 or so leaders about to file into the room. Instead of butterflies, I thought about ripples and delivering value to others. 

The first participant arrived and found her place. She looked up and asked about the plexiglass cage around the podium. I explained I had asked for extra security. She wasn’t sure whether to believe me or not. I was kidding. It was, I said, likely a relic of COVID. 

A relic of COVID. 

It felt funny to say that about something that was so close to us for so long and hasn’t left us. But it has left many habits, some of which I’m happy to say have gone. Others, not so much. 

How we protected ourselves, covered our faces, sequestered in our homes, forgetting the feel of the human touch or the energy of people in a room. Erecting plexiglass cages to keep us safe. To keep the virus from sneaking into our personal systems. 

We have ways to fend this off now, so I set up my notes, glass of water, and clicker outside the plexiglass cage. 

At the start, as always, I asked everyone to share their “why” story with a partner they didn’t know. At the six-minute mark, I asked them to describe their experience hearing the other person’s story. Without fail, people are moved to hear the story. They connect to it, find common ground, and start beautiful conversations. Six minutes is never enough for this exercise – they could have gone on much longer. 

Then, I asked what it felt like to tell their story. One person confessed they only felt comfortable telling their story here because it is a safe space. They wouldn’t actually tell it in a professional setting. Despite the fact they enjoyed hearing their partner’s story and despite the fact their partner just said they enjoyed hearing their story.

They are hesitant to stand outside the plexiglass cage where it feels unprotected, and perhaps a virus could attack them.

This idea (of withholding your story) is a relic of another time. The time now calls for relationships. Relationships, are built on conversations. A story is the currency of conversation.

Try it. I invite you to experiment and test it in an environment with small consequences. Once you see the impact of your story, it will change you. Pay attention to the feedback, not only verbally but physically, too. It’s interesting to see their perspective reflected back to you. 

Watch for yourself the power of story at work. 

Take care out there.


SOME WAYS I MAY BE ABLE TO HELP YOU AND YOUR TEAM:

LEAD YOUR WAY: This mentoring/coaching program is designed to help you step into your leadership and show up as your best self so you can communicate to connect and amplify your impact.

COMMUNICATE TO CONNECT: In my storytelling workshops, I teach leaders of all capabilities how to engage authentically with their teams, community, and stakeholders to create meaningful connections that build trust, increase team engagement and lead to better fundraising and revenue generation.

Did you have something else in mind? Let’s talk and see how I might be able to help. Contact me and we’ll schedule a chat.  


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Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

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