The time has come for me to do more video. I’d like to thank the gentleman at PubCon in Las Vegas who suggested this at the end of the panel discussion I participated in on storytelling. He tipped the scales for me, even though I’ve been thinking about it for some time. We all need that scale tipper.
For example, I was riding up the chairlift in Aspen in the early 90s, between jobs and life-chapters, a lost soul wondering what my next step was. Moving to Seattle was on the short list. and my companion on the chair happened to be visiting from Seattle. By the time we arrived t the top, I had made my decision to move to Seattle. I have no idea who the guy is and never saw him again. But he was a scale tipper.
Returning to the question at hand, I had the great fortune of being invited to Hunstville, Alabama’s to keynote their BIG marketing event last week. I was asked, afterwards, about our creative process when it comes to developing stories and ideas for clients.
Great question, one which doesn’t have a straightforward, six-step process so I don’t want to delude you into thinking this video is the answer to your prayers to the creative gods. I do hope it will guide you in a better way to find ideas.
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If a guy from the election office in Boise can take his love for Kansas City barbecue food trucks and use that to increase early voter turnout, we can all find ideas in our every day lives to apply to our work and businesses.
I’m a big fan of using creativity to achieve things; not just create funny videos that go viral. It’s why I talk about using story to influence action; not to get a million shares. (Unless that is the desired action, but usually there’s more to it.)
A few acknowledgements, credits and clarifications:
- The stuff about the brain and the right hemisphere, I learned from Daniel Levitin’s eye opening book: The Organized Mind.
- Duncan Wardle is the vice president of Creative, Inc, a Walt Disney Company. I clumsily referred to his title of head of the creative team.
- Phil McGrane is Ada County Chief Deputy Clerk. The story about the food truck/mobile voting is here.
Please add your own creative inspiration methods below in the comments. And if you have a question you’d like me to answer in a future video, direct message me or put it down below! Thanks!
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