Lisa Gerber

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Storytelling Wins and Fails: Matching the story to the need

August 24, 2017 by Lisa Gerber Leave a Comment

storytelling wins and fails

The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]

Filed Under: Strategy Tagged With: hammer nutrition, storytelling

How To Be a Better Writer: specifics and your delete button

September 26, 2014 by Lisa Gerber 2 Comments

better storytelling

When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one […]

Filed Under: Content Tagged With: christian frueh, npr, storytelling

Take The Mystery Out Of Your Brand Story

September 4, 2014 by Lisa Gerber 6 Comments

In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. […]

Filed Under: Content Tagged With: corona, miller genuine draft, pam slim, storytelling, weber grills

Crescendo Music: The Melted Cheese On Your Content Strategy

February 5, 2014 by Lisa Gerber Leave a Comment

show don't tell

I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. […]

Filed Under: Content Tagged With: budweiser, storytelling, superbowl ads

Your Brand Story Is Worth More Than You Think

November 12, 2013 by Lisa Gerber 6 Comments

the value of story

You have 15 minutes to evacuate your home. Quick: What three things do you grab? Maybe… your photos (OK, your laptop with said photos), that coffee mug your grandmother made when she was a teenager, the painting you and your husband bought on honeymoon in Bali? Would you grab your 54” flat screen? The expensive […]

Filed Under: Content Tagged With: red wings, storytelling, value of stories

A (Mostly) Fiction Lover’s Reading List to Better Storytelling

October 29, 2013 by Lisa Gerber 3 Comments

books on better storytelling

We’re going to “fall back” this weekend which means three things: The days are getting darker, and colder, and it’s time to read more! Reading real books, made of paper, in front of the fire with a mug of something delicious, and dogs curled at my feet – that’s how I get over missing the […]

Filed Under: Content Tagged With: books, storytelling

Perfection Is A Boring Story

October 7, 2013 by Lisa Gerber 5 Comments

transparency in storytelling

I sat across from the food and beverage director. It was 1993 and I was in my third interview for a server position in the Georgian Room, Four Seasons Hotel, Seattle. When you make it this far in the process, it’s hard to screw it up so I felt confident I had the job nailed. […]

Filed Under: Content Tagged With: bill clinton, meg worden, storytelling, storytelling for business, transparency

Track Your Content Results to Offline Activities

December 5, 2012 by Lisa Gerber 4 Comments

This is a modified version of a post I wrote for Spin Sucks earlier this year.  Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]

Filed Under: Communications Tagged With: content marketing, storytelling, tracking content marketing

Presidential Campaigns: You Don’t Tell Me Stories Anymore

October 25, 2012 by Lisa Gerber Leave a Comment

I’m sick today, and a bit cranky, so there is no better time than the present to rant about the presidential campaigns. I don’t know a lot about politics which puts me in the majority of the population, and therefore well within my rights to write about the topic </sarcasm>. As do most of us, […]

Filed Under: Communications Tagged With: content marketing, presidential campaign, storytelling

Tell a Better Brand Story

July 29, 2010 by Lisa Gerber 2 Comments

We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]

Filed Under: Communications Tagged With: business planning, key messaging, outdoor lifestyle PR, Public Relations, recreational PR, Sandpoint, storytelling, storytelling for business

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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