Lisa Gerber

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When is sharing oversharing?

August 30, 2021 by Lisa Gerber Leave a Comment

It starts with a beautiful wild place to visit. Then, everyone journeys there. The place gets disrespected, trampled, and trashed.

Filed Under: Blog posts, Communications Tagged With: storytelling

Small Adjustments

August 16, 2021 by Lisa Gerber Leave a Comment

Last week I presented to a group of Solo PR professionals on the power of personal storytelling.

Filed Under: Blog posts, Communications Tagged With: storytelling

Try Slow

April 12, 2021 by Lisa Gerber Leave a Comment

“I’m not the creative type.”
I hear that all the time, especially when someone has asked me about the work I do. “Oh, that’s important work,” they say, “I need to be better at storytelling, but I don’t have an interesting story to tell.” Or, “I’m not the creative type. “

Filed Under: Blog posts Tagged With: storytelling

Storylistening

October 26, 2020 by Lisa Gerber Leave a Comment

Good storytelling starts with good storylistening. The better the material (the research, the interviews), the better your story will be.

Filed Under: Communications Tagged With: storylistening, storytelling

Leaning Into the Hard Stuff

August 30, 2020 by Lisa Gerber Leave a Comment

I’ve written about momentum and focus in the past month, both using mountain biking as a metaphor. Sometimes when you’re riding, you come upon a technical section that looks scary.

Filed Under: Communications Tagged With: storytelling

Storytelling Wins and Fails: Matching the story to the need

August 24, 2017 by Lisa Gerber Leave a Comment

storytelling wins and fails

The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]

Filed Under: Strategy Tagged With: hammer nutrition, storytelling

How To Be a Better Writer: specifics and your delete button

September 26, 2014 by Lisa Gerber 2 Comments

better storytelling

When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one […]

Filed Under: Content Tagged With: christian frueh, npr, storytelling

Take The Mystery Out Of Your Brand Story

September 4, 2014 by Lisa Gerber 6 Comments

In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. […]

Filed Under: Content Tagged With: corona, miller genuine draft, pam slim, storytelling, weber grills

Crescendo Music: The Melted Cheese On Your Content Strategy

February 5, 2014 by Lisa Gerber Leave a Comment

show don't tell

I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. […]

Filed Under: Content Tagged With: budweiser, storytelling, superbowl ads

Your Brand Story Is Worth More Than You Think

November 12, 2013 by Lisa Gerber 6 Comments

the value of story

You have 15 minutes to evacuate your home. Quick: What three things do you grab? Maybe… your photos (OK, your laptop with said photos), that coffee mug your grandmother made when she was a teenager, the painting you and your husband bought on honeymoon in Bali? Would you grab your 54” flat screen? The expensive […]

Filed Under: Content Tagged With: red wings, storytelling, value of stories

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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