It starts with a beautiful wild place to visit. Then, everyone journeys there. The place gets disrespected, trampled, and trashed.
Last week I presented to a group of Solo PR professionals on the power of personal storytelling.
“I’m not the creative type.”
I hear that all the time, especially when someone has asked me about the work I do. “Oh, that’s important work,” they say, “I need to be better at storytelling, but I don’t have an interesting story to tell.” Or, “I’m not the creative type. “
Good storytelling starts with good storylistening. The better the material (the research, the interviews), the better your story will be.
Leaning Into the Hard Stuff
I’ve written about momentum and focus in the past month, both using mountain biking as a metaphor. Sometimes when you’re riding, you come upon a technical section that looks scary.
Storytelling Wins and Fails: Matching the story to the need
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
How To Be a Better Writer: specifics and your delete button
When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one […]
Take The Mystery Out Of Your Brand Story
In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. […]
Crescendo Music: The Melted Cheese On Your Content Strategy
I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. […]
Your Brand Story Is Worth More Than You Think
You have 15 minutes to evacuate your home. Quick: What three things do you grab? Maybe… your photos (OK, your laptop with said photos), that coffee mug your grandmother made when she was a teenager, the painting you and your husband bought on honeymoon in Bali? Would you grab your 54” flat screen? The expensive […]