First of all, don’t worry, your guests are on their way, they are just running late. Now is a great time to really prepare. Experiment with the various sites, and create your voice, your story, and really clean the house. When they do arrive, you will be there to greet them, and you’ll be ahead of your competition. Your guests will leave saying it’s the best party they’ve ever been to.
You’ve asked, how can you benefit now and what can you do? (I’ll blog about each these points in future posts)
- Curious? But unsure? Jump into it. Get yourself set up on LinkedIn, Facebook and twitter. Build your network and spend a lot of time “listening”. Spend a few hours on each to learn about the different unique benefits. It won’t take long once you get going.
- Don’t assume your audience isn’t out there. Visitors from out of town are coming to your small town and they are seeking your goods and services. They are tweeting about it and, more than likely, no one is responding to them. Be there.
- Your social media experience is only as good as the network you create. Get in there, develop relationships nationally and internationally in your industry and within your personal interests. You will be amazed at how it can broaden your perspective outside of the vacuum of your community. It will open your world to a wealth of knowledge. Follow people that are smart, learn from them.
Don’t allow yourself to feel overwhelmed. You’ve got time to take small steps. There really isn’t that much to learn other than the technical use of the various sites. The same rules of social etiquette at your cocktail party apply. It’s simply another channel of communication that is inexpensive and time-efficient. That’s right, I said time-efficient. And that, my friends, is the topic of my next post.
Social media enthusiasts, have anything to add? If you’re new to it, what do you think, does this help? I’d like to hear from you.