Lisa Gerber

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Location-based Marketing Made Easy

October 15, 2010 by Lisa Gerber 2 Comments

Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing.

Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where they are already talking about you online.

Location-based social networks are smartphone applications that use the GPS technology in our phones to determine where we are and help us find businesses nearby.They also help us to research our vacation destinations in advance via those same applications or their desktop websites. Being present (claiming your business page) helps you get found, and engage in this conversation.
And, it allows you to learn more about your customers. They are talking about you whether you are there or not.Do you know what they are saying?

As the user base grows, these sites are rendering the guidebook and phone book much less useful every day. In case you were unable to be there, here is that presentation, along with a link to my delicious page and links to related articles. Step 1 for you after you watch the presentation?
Go claim your business page!
PS: I included the sites that seem to be the most popular and getting the most buzz. I know I left many out. What would you add, why, and what are you using? We’d love to hear from you in the comments section.
PPS: if you click on view on slideshare on the bottom right, you’ll see each slide with its notes.
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Filed Under: Social media Tagged With: foursquare, google places, location based marketing, Public Relations, tripadvisor, yelp

About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

Comments

  1. Trisha says

    October 18, 2010 at 4:12 pm

    GREAT advice for any business that relies on it’s local area for customers….if you’re not actively involved in what people are saying about you in your own community, how can you earn the trust and reputation necessary to truly be successful? You miss way too many great opportunities – not just for new business, but to strengthen customer and community relationships – when you don’t take off the blinders and jump into the conversation online.

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Trackbacks

  1. Tweets that mention Location-based marketing made easy for your business | The 26-Hour Day -- Topsy.com says:
    October 15, 2010 at 8:37 am

    […] This post was mentioned on Twitter by Lisa Gerber, Tina. Tina said: RT @lisagerber: Location-based marketing made easy for your business http://goo.gl/fb/bw9Zc (new post) […]

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