Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing.
Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where they are already talking about you online.
Location-based social networks are smartphone applications that use the GPS technology in our phones to determine where we are and help us find businesses nearby.They also help us to research our vacation destinations in advance via those same applications or their desktop websites. Being present (claiming your business page) helps you get found, and engage in this conversation.
And, it allows you to learn more about your customers. They are talking about you whether you are there or not.Do you know what they are saying?
As the user base grows, these sites are rendering the guidebook and phone book much less useful every day. In case you were unable to be there, here is that presentation, along with a link to my delicious page and links to related articles. Step 1 for you after you watch the presentation?
Go claim your business page!
PS: I included the sites that seem to be the most popular and getting the most buzz. I know I left many out. What would you add, why, and what are you using? We’d love to hear from you in the comments section.
PPS: if you click on view on slideshare on the bottom right, you’ll see each slide with its notes.