Sometimes, we think we’re telling a story, but it’s not really a story. I call that “so what?” content. It’s not that you shouldn’t be using it, it’s just that it needs something to make it sticky. Something like a story. Some “so funded!” content:
About Lisa Gerber
Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.