Lisa Gerber

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Speak Their Language

August 17, 2023 by George Orlino Leave a Comment

We have a not so walk in the woods video today 🙂

Want to be an effective storyteller? Learn to speak their language.

All too often, the reason your message isn’t resonating is because you are speaking what’s on your mind, and that doesn’t connect with what’s on their mind. The solution is in the bridge – bridging what’s on their mind with what’s on your mind means you are speaking their language. And that will get them to care.

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Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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