Lisa Gerber

Advance your idea from concept to reality

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Top of the Funnel vs. Middle of the Funnel Content

December 2, 2015 by Lisa Gerber 2 Comments

You’re creating content, email campaigns, white papers and ebooks. You’re engaged in social. Media relations is getting you mentions and expanding awareness. Yet, something doesn’t feel right. It’s not clicking and you think you’re missing the mark. The only problem is, you can’t figure out why because you don’t know what you don’t know. The buyer’s […]

Filed Under: Content Tagged With: avinash kaushik

Stop Ignoring Most Of Your Target Market

July 29, 2014 by Lisa Gerber Leave a Comment

You have a larger audience than you think and you might be ignoring a big percentage of it. They are out there, in many stages of readiness to purchase. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about […]

Filed Under: Strategy Tagged With: avinash kaushik, measurement

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