Lisa Gerber

Advance your idea from concept to reality

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Determining The Value of Blogger Relations

July 20, 2010 by Lisa Gerber 9 Comments

My last post on PR/Blogger Relations prompted this response from a client: “I don’t understand the value of bloggers from a business perspective.” He went on to say that it seems inexperienced bloggers can be extremely disruptive to businesses when they are misinformed or inaccurate. Anyone can be a blogger, how do I know blogger […]

Filed Under: Social media Tagged With: Blogger Relations, brooklynnomad, deliciousbaby, Idaho, Travel PR, vacationgals, worldhum

The PR/Blogger Relations Manifesto

July 3, 2010 by Lisa Gerber 27 Comments

I just returned from the Travel Bloggers’ Exchange Conference (TBEX) in NYC. I learned a lot of things and met a lot of great people in both travel writing and PR. At the “Working with PR” panel, it was eye-opening to discover that many bloggers don’t understand the role of PR. I was dismayed, however, […]

Filed Under: Social media Tagged With: Blogger Relations, PR/Blogger Relations, Public Relations, TBEX, TBEX10, Travel PR

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