My last post on PR/Blogger Relations prompted this response from a client: “I don’t understand the value of bloggers from a business perspective.” He went on to say that it seems inexperienced bloggers can be extremely disruptive to businesses when they are misinformed or inaccurate. Anyone can be a blogger, how do I know blogger […]
The PR/Blogger Relations Manifesto
I just returned from the Travel Bloggers’ Exchange Conference (TBEX) in NYC. I learned a lot of things and met a lot of great people in both travel writing and PR. At the “Working with PR” panel, it was eye-opening to discover that many bloggers don’t understand the role of PR. I was dismayed, however, […]