Lisa Gerber

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Why I Fired a Travel Writer

December 2, 2010 by Lisa Gerber 4 Comments

I know I promised to blog more in a recent post. But I’m also a big fan of a balanced life and my client work has taken priority, as well as playing in all this amazing snow with my husband and dogs, so my blog has suffered. In my defense, I have done two speaking […]

Filed Under: Communications Tagged With: Travel PR, travel writing

Determining The Value of Blogger Relations

July 20, 2010 by Lisa Gerber 9 Comments

My last post on PR/Blogger Relations prompted this response from a client: “I don’t understand the value of bloggers from a business perspective.” He went on to say that it seems inexperienced bloggers can be extremely disruptive to businesses when they are misinformed or inaccurate. Anyone can be a blogger, how do I know blogger […]

Filed Under: Social media Tagged With: Blogger Relations, brooklynnomad, deliciousbaby, Idaho, Travel PR, vacationgals, worldhum

The PR/Blogger Relations Manifesto

July 3, 2010 by Lisa Gerber 27 Comments

I just returned from the Travel Bloggers’ Exchange Conference (TBEX) in NYC. I learned a lot of things and met a lot of great people in both travel writing and PR. At the “Working with PR” panel, it was eye-opening to discover that many bloggers don’t understand the role of PR. I was dismayed, however, […]

Filed Under: Social media Tagged With: Blogger Relations, PR/Blogger Relations, Public Relations, TBEX, TBEX10, Travel PR

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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