Lisa Gerber

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Brand Loyalty – What Really Matters

October 12, 2010 by Lisa Gerber 7 Comments

Cup of Coffee by naotakem It all started with my morning coffee. I make Peet’s coffee at home because I love the taste. It has nothing to do with the packaging, and whether it’s noisy or not. It has nothing to do with the logo, and whether I like it or not. It’s because it […]

Filed Under: Communications Tagged With: Apple, brand loyalty, Gap logo, iPad, Peet's coffee, Sun Chips

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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