Lisa Gerber

Advance your idea from concept to reality

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How To Be a Better Writer: specifics and your delete button

September 26, 2014 by Lisa Gerber 2 Comments

better storytelling

When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one […]

Filed Under: Content Tagged With: christian frueh, npr, storytelling

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