Lisa Gerber

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Keeping the Love Alive: Building trust and familiarity

December 17, 2019 by Lisa Gerber Leave a Comment

I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.

In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.

Filed Under: Content Tagged With: coco palms, storytelling for business

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