Lisa Gerber

Advance your idea from concept to reality

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Marketing Your Brand While You Sleep

November 18, 2014 by Lisa Gerber 4 Comments

Creating your own branded content and having a social presence is great, but the key to growth and expansion of your networks is getting others to talk about you on social media. When this happens, you can be sleeping and people are marketing your brand. I mentioned this recently at a conference: Shine the light […]

Filed Under: Social media Tagged With: community, gopro, skype

Three Things GoPro Does To Connect With Audience. That you can do, too.

May 30, 2014 by Lisa Gerber 3 Comments

I trail run regularly with my faithful black lab Pepper and she’s a perfect trail buddy protecting me from wildlife and setting a mean pace. But every now and then she picks up a scent and disappears just out of sight, but not out of earshot. I’ll hear her bark, and she’ll come sprinting back […]

Filed Under: Content Tagged With: bank of america, gopro, greg satell, pepsi refresh

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