Lisa Gerber

Advance your idea from concept to reality

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Why Simple Really is Better in your Messaging

February 11, 2013 by Lisa Gerber 6 Comments

dumb it down for the masses

Today, I’d like to share a story about treating your newbie market with care and why it’s important to dumb your message down for the masses. I’m working on getting wine labels printed for a client. (And when I say “client” I actually mean my amazing husband who is a winemaker and has a startup […]

Filed Under: Communications Tagged With: content, entry level market, jargon

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