Lisa Gerber

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Your Best Marketing is Solid Product Development

November 13, 2012 by Lisa Gerber Leave a Comment

Call me a geek, but nothing warms the heart more than seeing a project or a product so well planned and executed, you will stop at nothing to buy. If you’ve never been out to the Washington Coast, it’s gorgeous: Rustic and stunning. But there isn’t much in terms of towns, retail, dining, and homes. […]

Filed Under: Strategy Tagged With: marketing strategy, new urbanism, product development, seabrook, urban planning, what would google do

Professional Development for Entrepreneurs

June 6, 2010 by Lisa Gerber Leave a Comment

How do you spark the passion and fall in love again? Well, many couples might take a second honeymoon or romantic retreat. And what about in our work lives? Don’t we need some sort of romantic retreat with our careers? I’m referring to a working, creative and transformational break surrounded by industry peers, away from […]

Filed Under: Entrepreneur Tagged With: business planning, CAPRSA, Counselors Academy, marketing strategy, Public Relations, work/life balance

The fall of Superbowl advertising and the rise of social media

December 28, 2009 by Lisa Gerber Leave a Comment

I am really looking forward to watching this scenario play out: Pepsi will replace it’s spendy Superbowl ads with a $20 million dollar social media campaign to make the world a better place. Remember how Coke wanted to teach the world to sing in harmony? It sounds like Pepsi is putting its money where its […]

Filed Under: Social media Tagged With: branding, marketing strategy, superbowl ads

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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