Lisa Gerber

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Changing Habits to Grow the Business

September 27, 2010 by Lisa Gerber 10 Comments

I’ve been struggling with my entrepreneurial spirit. A loss of focus, and clarity on my next steps to grow my business have given me time to pause, and allow myself to get caught up in working in my business and not on it. (Therefore, I’ve neglected my blog of late.) I am an accidental entrepreneur […]

Filed Under: Take a Big Leap Tagged With: business growth, business planning, Counselors Academy, Public Relations, work/life balance

Tell a Better Brand Story

July 29, 2010 by Lisa Gerber 2 Comments

We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]

Filed Under: Communications Tagged With: business planning, key messaging, outdoor lifestyle PR, Public Relations, recreational PR, Sandpoint, storytelling, storytelling for business

Professional Development for Entrepreneurs

June 6, 2010 by Lisa Gerber Leave a Comment

How do you spark the passion and fall in love again? Well, many couples might take a second honeymoon or romantic retreat. And what about in our work lives? Don’t we need some sort of romantic retreat with our careers? I’m referring to a working, creative and transformational break surrounded by industry peers, away from […]

Filed Under: Entrepreneur Tagged With: business planning, CAPRSA, Counselors Academy, marketing strategy, Public Relations, work/life balance

My Recipe for Success in 2010

December 21, 2009 by Lisa Gerber Leave a Comment

train wreck Originally uploaded by woodleywonderworks Is it over yet? Can I open my eyes? Sure, a lot of you did well in 2009, but I’ll be honest, the year was a train wreck for me and I am pretty happy to ring in a new year with some good lessons learned and a strong […]

Filed Under: Entrepreneur Tagged With: 2010, business planning, Idaho, Public Relations

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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