Lisa Gerber

Advance your idea from concept to reality

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Measure the Effectiveness of Print and Offline Campaigns

October 16, 2015 by Lisa Gerber 1 Comment

measure effectiveness of print campaigns

See that picture? That’s a phone. Some people still use it. They look at a print ad, pick up the phone or just walk into a location and make a purchase. And while those of us in digital marketing like to think everyone makes all their purchase decisions online and therefore, track-able, we all know […]

Filed Under: Strategy Tagged With: measurement

What To Look For In Google Analytics

August 18, 2014 by Lisa Gerber 2 Comments

Are you looking at your analytics regularly? And I mean weekly if not daily? More importantly, When you look at them, do you know what to look for and what kind of action to take? Do you know what to ignore and how to keep the data stream manageable so you don’t spiral into analysis […]

Filed Under: Strategy Tagged With: google analytics, measurement, metrics

Stop Ignoring Most Of Your Target Market

July 29, 2014 by Lisa Gerber Leave a Comment

You have a larger audience than you think and you might be ignoring a big percentage of it. They are out there, in many stages of readiness to purchase. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about […]

Filed Under: Strategy Tagged With: avinash kaushik, measurement

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