Lisa Gerber

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What To Look For In Google Analytics

August 18, 2014 by Lisa Gerber 2 Comments

Are you looking at your analytics regularly? And I mean weekly if not daily? More importantly, When you look at them, do you know what to look for and what kind of action to take? Do you know what to ignore and how to keep the data stream manageable so you don’t spiral into analysis […]

Filed Under: Strategy Tagged With: google analytics, measurement, metrics

Seven Google Analytics Metrics Every Marketer Should Watch

February 13, 2013 by Lisa Gerber Leave a Comment

big data

People, please have Google Analytics installed on your website. I thought this goes without saying. But I’m finding it doesn’t. Don’t you want to know how many people are looking at your site? Where they are coming from? What they are looking at? I thought so.  I want to thank Adria Saracino for guest posting for me […]

Filed Under: Social media Tagged With: google analytics, metrics, websites

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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