I guess what I was trying to say when I wrote about the Role of Messaging last week, is that public relations is so much more than the Art of Writing Press Releases. In fact, I frequently steer clients away from news releases (they aren’t called press releases anymore, just like books on tape are […]
How to Motivate Behavior With The Right Emotions
This is a very modified version of a post I wrote for Spin Sucks this time last year. On my drive home last night, I was listening to local radio for a change. During the interminably long commercial break, I realized something: All three ads gave me reason to panic if I don’t buy their […]
The Role of Messaging in Marketing
As communications professionals, we tend to be guilty of the very things we preach against: Speaking industry jargon and catchprases. On a daily basis, I tell my clients to keep it conversational. “Would you say it in person?” then don’t say it wherever you’re saying it. The terms “message development” and “storytelling” get bandied about […]