Lisa Gerber

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Tourism Marketing: Create Experiences, Not Logos

May 16, 2010 by Lisa Gerber 2 Comments

Today is the last day of National Tourism Week. Better late than never, I am throwing in my two cents on the topic: Luxury sport utility vehicles loaded with three thousand dollar mountain bikes pulled into Phil’s Trailhead outside of Bend, Oregon as we geared up for our ride one early May Friday morning. As […]

Filed Under: Communications Tagged With: Bend, destination branding, Durango, Fruita, Idaho, Moab, mountain bike tourism, National Tourism Week, Sandpoint

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