Lisa Gerber

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The Expanding Role of PR – The Technologist

January 24, 2013 by Lisa Gerber Leave a Comment

PR technologist

This is a post I originally wrote as chief content officer for Spin Sucks. Also! I’ll be speaking on this topic at the PRSA Western District Conference in Arizona in April. Will you be there?  By now, the conversation around technology and social media should just be a given. But it’s not. Most of us […]

Filed Under: Strategy Tagged With: facetime, PR, technologist

PR vs Integrated Communications

November 19, 2012 by Lisa Gerber 3 Comments

I guess what I was trying to say when I wrote about the Role of Messaging last week, is that public relations is so much more than the Art of Writing Press Releases. In fact, I frequently steer clients away from news releases (they aren’t called press releases anymore, just like books on tape are […]

Filed Under: Communications Tagged With: goldi blox, integrated communications, messaging, PR, what is PR?

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