Lisa Gerber

Advance your idea from concept to reality

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Crescendo Music: The Melted Cheese On Your Content Strategy

February 5, 2014 by Lisa Gerber Leave a Comment

show don't tell

I’m not a mom but I know the secret to getting your kids to eat their broccoli: Cover it with melted cheese. Anything tastes delicious with some cheese! The critics’ choice for best Superbowl ad was Budweiser’s Puppy Love based on a “variety of metrics.” I do think it’s very cute and I love animals. […]

Filed Under: Content Tagged With: budweiser, storytelling, superbowl ads

The fall of Superbowl advertising and the rise of social media

December 28, 2009 by Lisa Gerber Leave a Comment

I am really looking forward to watching this scenario play out: Pepsi will replace it’s spendy Superbowl ads with a $20 million dollar social media campaign to make the world a better place. Remember how Coke wanted to teach the world to sing in harmony? It sounds like Pepsi is putting its money where its […]

Filed Under: Social media Tagged With: branding, marketing strategy, superbowl ads

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