Lisa Gerber

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Track Your Content Results to Offline Activities

December 5, 2012 by Lisa Gerber 4 Comments

This is a modified version of a post I wrote for Spin Sucks earlier this year.  Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]

Filed Under: Communications Tagged With: content marketing, storytelling, tracking content marketing

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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