Lisa Gerber

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Answering The Question: Why People Pay Your Company

March 9, 2016 by Lisa Gerber 2 Comments

Last week, my client (and friend) challenged me to tell him what it is we do. I answered that we help businesses be better at digital communications to get somewhere better than they are – “you know, to achieve their own ‘big leap’, get it?” He replied that’s not what he pays us for. Which made […]

Filed Under: Communications Tagged With: airbnb, blaise pascal, jack dorsey, twitter, vrbo

Is Twitter a Wasteland of Engagement?

July 1, 2015 by Lisa Gerber 7 Comments

It’s Summer, and in that vein, I have some lighter reading for you today. If you’re like me, you try to slow down a notch – take off early on Fridays (or take them off altogether), and indulge in that Summer reading list, a little lighter fare than you might normally treat yourself too. Today, I […]

Filed Under: Social media Tagged With: twitter

Eat Your Peas: And When To Ignore Common Advice

July 14, 2014 by Lisa Gerber 5 Comments

What happens when you close your blog to comments, or shut down your Twitter account? Perhaps some looks like this one. But sometimes we have to eat our peas. And sometimes we get to ignore what everyone tells us to do. I played soccer from fourth to sixth grade and I hated it. I was terrified […]

Filed Under: Communications Tagged With: comments, seth godin, twitter

Twitter is Not About You

January 11, 2010 by Lisa Gerber 2 Comments

Millions of people are active on Twitter daily to learn, teach and network. If you, as an organization, are on Twitter to broadcast your news, sales and promotions alone, then you have likely been frustrated about “getting it”. Following are some tips to help you build your community, and deepen relationships with your current and […]

Filed Under: Social media Tagged With: Idaho, Public Relations, twitter

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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